PlaybookAnalytics14 min read

Server-side tracking on Shopify, without the jargon

Why your ad platforms disagree with your store, and how to fix most of it in a week.

[Name]Analytics
Published20 Sep 2026
A laptop showing a sales dashboard

In short

  1. Map the events you need
  2. Check what fires today
  3. Set up the server container
  4. Send purchases with order IDs
  5. Deduplicate
  6. Compare with store orders

This note is on the plan and not written yet. The summary above is what it will cover.

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Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]
[October]: [14] tests, [5] winners, [1] lesson
What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
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