Paid media · 01

New ads every week, budget to the winners.

Facebook and Instagram campaigns rebuilt so each test gets a fair read, [4–6] new ads a week, and every Monday the money moves to the ads winning orders for the least.

  • Facebook
  • Instagram
  • Advantage+
  • Conversions API
New ads a week
[4–6]
First tests live
Week [2]
Number that judges them: cost per order
1
A woman on a beanbag scrolling her phone, seen from behindThis week · new batch

Where it sits

  • Growth sprintIn it
  • Growth partnerIn it
  • LaunchIn it
In short

How do you run Meta ads for an online store?

We run Facebook and Instagram ads as weekly tests. The campaigns are rebuilt so every new ad gets clean spend, [4–6] new ads go live each week against the current best, and each one is judged on cost per order. Every Monday the budget moves to the winners and the losers are cut.

Placements
Facebook and Instagram feeds, Stories and Reels
Campaigns
Advantage+ shopping and manual, tested
Tracking
Pixel and Conversions API checked first
New ads
[4–6] a week
Judged on
Cost per order, not clicks
Who it’s for

A fit, or not yet.

Honest both ways: if it isn’t the right first step, we’ll say which one is.

A good fit if

  • Your Meta costs creep up month after month.
  • The same few ads have run since spring.
  • Meta and your store disagree on how many orders came in.

Not the right fit if

  • You spend under [$3k] a month on Meta, so a test can’t reach enough orders.
  • You want leads or app installs. We run ads for online stores.
Not sure? Start with the leak
What’s included

In every Meta month.

Compare the plans
  • New creative weekly

    [4–6] ads a week: UGC hooks, studio shots and static offers.
  • Clean structure

    Campaigns rebuilt so each test gets its own spend and a fair read.
  • Audiences

    Broad, lookalike and retargeting, tested rather than assumed.
  • Pixel and CAPI

    Purchase events checked against your store before a test starts.
  • Monday budget moves

    Money to the lowest cost per order, every week.
  • The Monday report

    What shipped, what it cost per order and what runs next.

Not included: influencer management.

How we run it

How a Meta sprint runs.

Tracking first, then structure, then a new batch of ads every week.

  1. Week 1

    Audit

    The account, pixel, Conversions API and the age of every live ad.

  2. Week 2

    Rebuild

    Campaigns restructured and the first creative batch live.

  3. Every Monday

    Move budget

    Winners get more, losers get cut, and the report says why.

    Monday report[Name] · Analytics
  4. Week 6

    Review

    What won, what we cut and what the next sprint tries.

Price and plans

Where it sits.

Compare every plan
  • Growth sprint

    Included
    [Price]per [6]-week sprint

    Paid media as the sprint’s one service.

    Start a sprint
  • Growth partner

    Included
    [Price]per month · [3]-month start

    Included, with TikTok and Google.

    Book a call
  • Launch

    Included
    [Price]per project

    Launch campaigns, ready on day one.

    Plan a launch

Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.

FAQ

Questions about Meta ads.

Not on the list? Ask on a call, or by email.

Not to start. We brief and edit UGC-style ads and studio shots ourselves, and if you already work with creators, we brief them too.

Still have questions?Saimul Islam answers every one.

Your turn

Let’s grow.

Book a strategy call

[30] minutes, no slides. You leave with the first [3] Meta tests we’d run.

Or write to [hello@domain.com]