El Marena · Eco resort5×return on ad spendBooked stays for an island resort
Ongoing · Meta, Google, SEO, Email
Growth marketing for e-commerce
Hype you can measure.
The growth team for Shopify and WooCommerce brands. Paid media, SEO, email and CRO, shipped like product releases and reported every Monday.
[4.9]from [38] reviews on [review platform]
+[18]%
+[64]%
+[140]%
+[212]%
Built for the stack you already run
- Shopify
- WooCommerce
- Klaviyo
- Meta
- TikTok
- Google Ads
- GA4
01 — Results log
Every test, even the losers.
[Client]Skincare · DTCPaid social
UGC video vs studio shoot
−[38]% CAC
Scaled
[Client]Food & drinkEmail
Plain-text vs designed welcome email
+[24]% first orders
Won
[Client]Home goodsCRO
Delivery date on product pages
+[19]% CVR
Running
[Client]FashionSEO
Collection pages rewritten for intent
[2.4]× organic sales
Scaled
[Client]SupplementsSMS
Back-in-stock texts vs email only
+[31]% recovered orders
Won
[Client]Tech accessoriesCRO
One-page checkout vs three steps
+[9]% checkouts
Scaled
[Client]Coffee · subscriptionsShopping
Brand terms inside PMax
No lift
Cut
[48]tests run this quarter
[19]won and scaled
[21]cut, with notes
[8]running now
Open the full logSample data · updated every Monday
02 — Services
What we do(05)
Five disciplines on one plan, one backlog and one Monday report. Pick one, or bring us the whole store.
We audit the store, the ad accounts and the tracking, then write a 90-day plan with targets and a ranked test backlog. You see the plan before any budget moves.
- Store and funnel audit
- Tracking check
- 90-day plan
- Test backlog
- Monthly targets
- Audit ready
- Week [2]
- Plan covers
- [90] days
- Targets
- Set monthly
New ads every week, judged on cost per order instead of clicks. On Monday the budget moves to the winners and the losers get cut.
- Meta & Instagram
- TikTok
- Google Shopping
- Performance Max
- Creative testing
- Weekly budget moves
- First ads live
- Week [2]
- New ads
- Every week
- Judged on
- Cost per order
Collection and product pages written for what shoppers search, then tested for what makes them buy. Technical fixes first, content second.
- Collection pages
- Product pages
- Technical fixes
- Internal links
- Buying guides
- First fixes
- Week [3]
- New pages
- [8–12] a month
- Judged on
- Organic revenue
Flows first, campaigns second. Every flow gets a test plan and a revenue number in the Monday report.
- Welcome series
- Browse and cart
- Post-purchase
- Win-back
- SMS
- List growth
- Core flows
- [5] in month one
- Campaigns
- [4–8] a month
- Judged on
- Revenue per send
We fix the tracking before we trust a number, then test product pages, cart and checkout one change at a time.
- GA4 and server-side tracking
- Attribution
- Product page tests
- Cart and checkout
- Site speed
- Tracking check
- Week [1]
- Tests live
- [2] at a time
- Judged on
- Conversion rate
03 — Work
Selected work(07)
El Marena · Eco resort5×return on ad spend
[Client] · Skincare−[38]%cost per new customerSpring launch, paid social
[8] weeks · [24] variants
[Client] · Fashion[2.4]×organic revenueCollection pages that rank
[6] months · SEO
[Client] · Drinks+[61]%new customers in 30 daysStore launch in [City]
[4] weeks · Posters + paid social
[Client] · Fragrance[3.1]×return on ad spendAlways-on creative testing
Ongoing · Meta + TikTok
[Client] · Supplements[2.2]×email revenueFlows before campaigns
[10] weeks · Klaviyo
[Client] · Home goods+[19]%conversion rateDelivery dates on product pages
[3] weeks · CRO
04 — Process
We run marketing like a product team.
Twelve-week cycles, two or three tests a week and a report every Monday. You always know what’s live, what won and what got cut.
Cycle [01] · 12 weeksW8 · Now
W1W12
AuditSaimul Islam · FounderW1–2Audit reportDone
Plan[Name] · StrategistW2–390-day planDone
Ship & test[Name] · Paid & CROW3–10E01E02E03E04E05E06E07E08
Scale[Name] · Paid mediaW5–12
Monday report[Name] · AnalyticsW1–12
Cycle [01] · 12 weeksW1W2W3W4W5W6W7W8 · NowW9W10W11W12AuditSaimul Islam · FounderAudit reportPlan[Name] · Strategist90-day planShip & test[Name] · Paid & CROE01E02E03E04E05E06E07E08Scale[Name] · Paid mediaMonday report[Name] · Analytics
AuditSaimul Islam · FounderPlan[Name] · StrategistShip & test[Name] · Paid & CROScale[Name] · Paid mediaMonday report[Name] · Analytics- Won
- Done
- Running
- Cut
- Planned
05 — The Monday report
One page. Every Monday. 09:00.
No dashboard to log into and no 40-slide deck. One page that says what moved, what we tested, what we cut and where the money goes next.
- 1The one number
Every report opens with the number we agreed to move, against its goal.
- 2What won
Each winner with its test, its lift and how long it ran.
- 3What we cut
Losers stay in the report. Knowing what doesn’t work is half the job.
- 4Where the money goes
This week’s budget moves, so nothing changes without you seeing it.
Monday report · Week 08[Client] · Skincare · Sent 09:00
New-customer revenue
+[12.4]%
vs last week · goal +[8]%
CAC
$[41]
−[9]% vs W07
ROAS
[3.1]×
+[0.4] vs W07
Orders
[1,284]
+[11]% vs W07
Won
- E05Plain-text welcome email+[24]% first orders
- E02UGC hooks, set B−[18]% CAC
Cut
- E04Brand terms in PMaxNo lift in [3] weeks
- E03Free-gift thresholdMargin fell [6]%
Next
- E07Bundle offer on product pages
- E08TikTok Spark Ads
Budget moves this week
- UGC set B · Meta+$[2,000]
- Brand terms · PMax−$[800]
[Name], your strategist. Reply to this email with any question.06 — Reviews
Reviews, with receipts.
[4.9]average from [38] reviews
on [review platform]
on [review platform]
Video · 2:14
[Name][Founder], [Client] · Skincare−[38]% CAC“[The Monday report is the only marketing update our whole team actually reads.]”
[Name][Head of E-commerce], [Client] · Home goods+[24]% orders“[They killed two of our favourite campaigns in week three. They were right.]”
[Name][Marketing lead], [Client] · Supplements[2.2]× email revenue“[It feels like having a growth team that already knows how to ship software.]”
07 — Studio
We work hard, then we test it.
Small senior team, big whiteboards, zero egos. Demo day every Friday, where every experiment gets shown, including the flops.
We’re hiringRemote-first · [City] studio · [4]-day sprints
- 01Show the workEvery test goes in the log, flops too.
- 02Test, then scaleSmall bets first. Budget follows winners.
- 03Plain and preciseNumbers with dates. No buzzwords.
Part of the DeveloperLook family. When a test needs code, the engineers are next door.
08 — Pricing
Pick your pace.
Growth sprint
One channel, one goal and [6] weeks to prove it.
- Audit and 90-day planIncluded
- Live experiments[3]
- Paid media: Meta, TikTok, GooglePick one
- Content and SEOPick one
- Email and SMS retentionPick one
- Analytics and CROTracking setup
- The Monday reportIncluded
- A dedicated strategistNot included
Growth partner
PopularThe whole growth team on one plan and one report.
- Audit and 90-day planIncluded
- Live experiments[2–3] a week
- Paid media: Meta, TikTok, GoogleIncluded
- Content and SEOIncluded
- Email and SMS retentionIncluded
- Analytics and CROIncluded
- The Monday reportIncluded
- A dedicated strategistIncluded
Launch
A new store, product or market, launched with a plan.
- Audit and 90-day planIncluded
- Live experiments[5]
- Paid media: Meta, TikTok, GoogleIncluded
- Content and SEOLaunch pages
- Email and SMS retentionLaunch flows
- Analytics and CROIncluded
- The Monday reportIncluded
- A dedicated strategistNot included
| What you get | Growth sprint[Price]per [6]-week sprintOne channel, one goal and [6] weeks to prove it. | Growth partnerPopular[Price]per month · [3]-month startThe whole growth team on one plan and one report. | Launch[Price]per projectA new store, product or market, launched with a plan. |
|---|---|---|---|
| Audit and 90-day plan | Included | Included | Included |
| Live experiments | [3] | [2–3] a week | [5] |
| Paid media: Meta, TikTok, Google | Pick one | Included | Included |
| Content and SEO | Pick one | Included | Launch pages |
| Email and SMS retention | Pick one | Included | Launch flows |
| Analytics and CRO | Tracking setup | Included | Included |
| The Monday report | Included | Included | Included |
| A dedicated strategist | Not included | Included | Not included |
| Start a sprint | Book a call | Plan a launch |
Not sure which fits? Ask [Name], our head of strategyNot offered yet: Amazon and marketplaces, influencer management, brand identity.
09 — Questions
Questions, answered.
What store owners ask us on the first call.
Mostly. Our tracking, tests and reports are built for those two platforms. If you run on something else, ask: we’ll tell you honestly whether we’re a fit.
The first tests go live in week [2] or [3]. Most need [2] to [4] weeks of data before we call them. You’ll see every one in the Monday report, winners and losers.
Access to the store, the ad accounts and analytics, one person who can approve creative, and [30] minutes on Monday to go through the report.
Growth partner starts with [3] months, then runs month to month. Sprints and launches have a fixed scope and end date.
A senior strategist leads it, with specialists for paid, SEO, email and CRO. You talk to the people doing the work, not an account manager passing messages.
Small changes we ship ourselves. Bigger builds go to DeveloperLook, our sister engineering studio, on the same plan and the same Monday report.
[Name]Client leadStill unsure? Send us your store and your question. A person replies within [1] working day.
Ask a question10 — Field notes
Notes from the log.
Field Notes · from the experiment log
19 notes · 6 topics
Cover story · Paid social
The e-commerce growth engine: how to run marketing like a product team
Goals, backlogs, weekly releases and one honest report. The whole method, written down.
Saimul Islam · · 6 min read
More notes
E14 · CRO+[19]% CVR
11 — Your turn
Let’s grow.
Book a strategy call
[30] minutes, no slides. You leave with the first [3] tests we’d run on your store.
Or write to [hello@domain.com]
