Every order, counted once.
Meta, Google and your store rarely agree on how many orders came in. We set up GA4, server-side tagging and the ad platforms’ events so they do, and check it before any test relies on it.
- GA4
- Server-side
- Conversions API
- Consent mode
- Order count everyone agrees on
- 1
- Clean tracking live
- Week [2]
- Tests before tracking checks out
- 0
Tracking check · week [1]Where it sits
- Growth sprintIn it
- Growth partnerIn it
- LaunchIn it
What does a GA4 and tracking setup include?
A tracking setup makes your store, GA4 and the ad platforms count the same orders. That means GA4 e-commerce events set up properly, server-side tagging so browsers and blockers hide fewer sales, the Meta Conversions API and Google’s enhanced conversions, consent handled, and duplicate orders removed.
- Tools
- GA4, Google Tag Manager, server-side tagging
- Ad platforms
- Meta CAPI, Google enhanced conversions, TikTok Events API
- Consent
- Consent mode set up
- Live
- Week [2]
- Checked
- Every week, against store orders
A fit, or not yet.
Honest both ways: if it isn’t the right first step, we’ll say which one is.
A good fit if
- Meta, Google and your store report different order counts.
- GA4 was set up once and never checked.
- Blockers and iOS changes hide real sales from the ad platforms.
Not the right fit if
- You want a dashboard before the tracking is fixed: fix it first.
- You need app or in-store tracking. We track online stores.
In every tracking setup.
GA4, set up properly
E-commerce events, from product view to purchase.Server-side tagging
Fewer sales lost to blockers and browser limits.Ad platform events
Meta CAPI, Google enhanced conversions and TikTok Events API.Consent
Consent mode set up, so tracking follows the rules.Deduplication
Each order counted once, everywhere.A tracking report
What fires, what changed, and how it compares to store orders.
Audit, fix, verify.
No test starts until the tracking checks out.
- Week 1
Audit
What fires, what’s missing and where the numbers disagree.
Tracking report
[Name] · Analytics - Week 2
Fix
Events, server-side tagging and deduplication.
Clean tracking[Name] · Analytics - Every Monday
Verify
Tracked orders checked against the store’s own.
Monday report[Name] · Analytics - Week 6
Review
The gaps left, and what the data now shows.
Tracking review
Saimul Islam · Founder
Where it sits.
Growth sprint
Included[Price]per [6]-week sprintIn every sprint, before any test.
Start a sprintGrowth partner
Included[Price]per month · [3]-month startIncluded, checked every week.
Book a callLaunch
Included[Price]per projectSet up before launch day.
Plan a launch
Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.
Questions about GA4 and tracking.
Not on the list? Ask on a call, or by email.
They count differently: different attribution windows, blocked browsers and duplicate events. The setup fixes the duplicates and gaps; the windows we explain in the report.
For most stores that spend on ads, yes. It recovers sales that browsers and blockers hide from the platforms.
Server-side tagging moves work off the shopper’s browser, so it usually helps speed rather than hurting it.
Still have questions?Saimul Islam answers every one.Works well with.
Your turn
Let’s grow.
[30] minutes, no slides. You leave knowing where your numbers disagree.
Or write to [hello@domain.com]
