Fewer blasts, more orders.
One email to the whole list trains people to ignore you. We plan campaigns on a calendar, send each to the segment it’s for, test one thing every time and judge it on revenue per recipient.
- Calendar
- Segments
- Tests
- Design
- Campaigns a month
- [2–4]
- Test in every send
- 1
- Days planned ahead
- [30]
Campaign · goes out [Thursday]Where it sits
- Growth sprintIn it
- Growth partnerIn it
- LaunchIn it
How many email campaigns should a store send?
As many as you have something worth saying, to the people it’s for. For most stores that’s [2] to [4] a month to the right segments, rather than daily blasts to everyone. Each one should test one thing and be judged on revenue per recipient.
- Campaigns
- [2–4] a month
- Sent to
- Segments, not the whole list
- Tests
- Subject, timing, offer or layout
- Planned
- A calendar [30] days ahead
- Judged on
- Revenue per recipient
A fit, or not yet.
Honest both ways: if it isn’t the right first step, we’ll say which one is.
A good fit if
- You email the whole list every time.
- Campaigns get planned the morning they go out.
- Opens look fine but orders don’t follow.
Not the right fit if
- You want daily promotions to everyone. We send fewer, better emails.
- You don’t have the five core flows yet: start there.
In every campaign month.
A campaign calendar
Launches, sales and stories, planned [30] days ahead.Segments
Who gets what, by what they bought and when.Copy and design
Written and laid out to be read on a phone.A test in every send
Subject, timing, offer or layout, one at a time.Send checks
Links, rendering and spam checks before anything goes.The Monday report
Revenue per recipient for every campaign.
Planned, sent, judged.
Campaigns start once the flows are live.
- Week 1
Plan
The month’s calendar and the segment for each send.
Campaign calendar
[Name] · Email and SMS - Every week
Send
Each campaign written, designed, checked and sent with a test.
Campaigns[Name] · Email and SMS - Every Monday
Report
Revenue per recipient, and what the test said.
Monday report
[Name] · Analytics - Month end
Review
What won, and what next month’s calendar changes.
Next calendar
Saimul Islam · Founder
Where it sits.
Growth sprint
Included[Price]per [6]-week sprintEmail & SMS as the sprint’s one service.
Start a sprintGrowth partner
Included[Price]per month · [3]-month startIncluded, with flows and SMS.
Book a callLaunch
Included[Price]per projectLaunch emails to the waitlist.
Plan a launch
Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.
Questions about email campaigns.
Not on the list? Ask on a call, or by email.
Usually [2] to [4] campaigns a month, plus the flows each person triggers. We agree the cadence with you first.
Yes. Each campaign goes to you for sign-off [a day] before it sends.
[Answer to write.]
Still have questions?Saimul Islam answers every one.Works well with.
Your turn
Let’s grow.
[30] minutes, no slides. You leave with next month’s first [3] campaigns.
Or write to [hello@domain.com]
