Ad creative · 5 scripts · 30 hooks
UGC ad script templates
Five timed scripts for creator videos, thirty hooks to test on them, the one-page creator brief and the shot list.
- PDF389 KB
- MD10 KB
Free library
Our working files, free.
The scripts, checklists, sheets and email flows we use on client stores every week. Leave your email once, then download what you need. They’re yours to use on your store or your clients’.
12 files6 shelvesCSV · MD · PDF · SVGFree for client work
CSVhypential-product-page-checklist.csv50 checks · 10 areas
First screen on a phone3/5
- The product name says what it isHigh
- The price shows without scrollingHigh
- Add to cart shows without scrollingHigh
- Stars and review count by the titleMedium
The shelves
Six shelves, two files on each.(06)
Each shelf is one part of the job: making ads, writing emails, fixing pages, reporting, planning and finding words.
02 filesPDF · Markdown · ZIPAd creative templates
Scripts for UGC videos and editable static ad layouts for Meta.
02 filesPDF · MarkdownEmail flow templates
Welcome and abandoned checkout flows with timing, filters and copy.
02 filesCSV · PDFCRO and landing-page checklists
Checks for product pages and paid landing pages, with how to test each.
02 files
02 files
02 filesCSV · Markdown · PDFSwipe files
A hundred subject lines and forty offers, with the reasoning behind each.
Every file
Pick what you need.(12)
Each one is a real file you can open today: a PDF, a sheet, a Markdown doc or a ZIP of templates.
Showing 12 of 12 files
- Ad creative · 6 layouts · 1080 × 1350
Static ad layouts for Meta
Six editable ad layouts at 1080 × 1350: review card, us versus them, feature callouts, offer stack, three reasons and founder note.
- ZIP7 KB
- Email flows · 5 emails · 1 SMS
Welcome flow: five emails and one text
The first week for a new subscriber: timing, filters and exits, two subject lines per email and copy to start from.
- PDF332 KB
- MD8 KB
- Email flows · 3 emails · 1 SMS · 1 split
Abandoned checkout flow: three emails and one text
What to send when someone starts checkout and leaves, with a personal note for big carts and the rules for discounts.
- PDF293 KB
- MD6 KB
- CRO checklists · 50 checks · 10 areas
Product page checklist: 50 checks
Fifty checks for a product page in ten areas, from the first screen on a phone to the tracking events, each with how to test it.
- CSV9 KB
- PDF335 KB
- CRO checklists · 25 checks · scored out of 50
Landing page scorecard: does the page keep the ad’s promise?
Twenty-five checks for a paid landing page, scored out of 50, with most of the points on whether the page matches the ad.
- CSV3 KB
- PDF287 KB
- Reporting · 1 page · 13 weeks of metrics
The Monday report template
The one-page report we send every client every Monday, and a weekly metrics sheet that works out MER, average order and cost per customer.
- MD3 KB
- CSV3 KB
- Reporting · 5 channels · 12 months
Monthly channel KPI sheet
Spend, revenue and orders by channel for every month of 2027, set against what the store recorded, with ROAS, MER and cost per customer worked out.
- CSV16 KB
- Planning · 20 example ideas · 40 rows
Test backlog with ICE scores
A backlog for growth tests, scored for impact, confidence and ease, with twenty example ideas for online stores to score your own way.
- CSV7 KB
- Planning · 30 moments · 12 months
2027 promo calendar for online stores
Thirty selling moments for 2027, from Lunar New Year to Boxing Day, each with the dates to start planning, have creative ready and send the first email.
- CSV4 KB
- Swipe files · 100 lines · 10 uses
100 email subject lines for online stores
Subject lines and preview text for every flow and campaign a store sends, sorted by use, each with the reason it works.
- CSV12 KB
- MD12 KB
- Swipe files · 40 offers · 1 margin table
The offer swipe file: 40 offers that don’t give the margin away
Forty offers for bigger, first and repeat orders, each with a line to start from and what it costs your margin, plus the discount maths.
- PDF349 KB
- MD7 KB
Where they come fromMade in real weeks,
Made in real weeks,
not for a lead magnet.
Every file here started as something we needed on a client store. These three run every single week.
Monday 09:30 · the report goes out The Monday report template
One page per client, every Monday: the number that matters, every test and what happens next.
Get the file
Week 2 · the test backlog Test backlog with ICE scores
Every idea scored before anyone builds it, so the order of tests is an argument you can settle in a minute.
Get the file
Shoot day · scripts in hand UGC ad script templates
Creators get the brief and a timed script before they film, and three hooks to record for every body.
Get the file
How it works
Three steps, no catch.
- Pick a fileOpen any file’s page to see what’s inside before you download.
- Leave your emailOnce. This browser remembers it, so the next file is one click.
- Download and use itOn your store or your clients’. New files go out in the monthly memo first.
You can
- Use every file on your own store
- Use them on client work, paid or not
- Edit, translate and rebrand them for your team
You can’t
- Sell or give away the files, or close copies of them
- Put them in a template pack, course or marketplace
- Say you made them
FAQ
Questions about the library.
Not on the list? Write to us and we’ll answer.
Yes. You leave your email, you get the file. There’s no trial, no card and nothing to cancel.
So we can send you new files when we make them, in the monthly memo. You can unsubscribe with one click, and we never sell or share your address.
Yes, that’s what they’re for. Use them on any store you work on. Just don’t sell or give away the files themselves.
Sheets open in Google Sheets, Excel or Numbers. PDFs open anywhere. Markdown files open in any text editor, Notion or Google Docs. The ad layouts open in Figma or Canva.
When we make something worth sharing, usually from a client week. New files land in the monthly memo first.
Want us to run these for you?Saimul Islam answers every message.Rather we ran them?
Let’s grow.
Book a strategy call
These files are how we work. Book a call and we’ll run them on your store.
Or write to [hello@domain.com]
