Planning sheets

The sheets that decide what we do next: a test backlog scored for impact, confidence and ease, and a year of promo dates with the weeks to start planning already worked out.

2 filesCSVFree for client work
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A hand with a pen over a weekly planner on a white desk
CSVhypential-test-backlog.csvSorted by ICE score
1IDIdeaICEICE
2T-009Turn on express payment buttons7797.7
3T-005Three new UGC hooks on the bestselling body8677.0
4T-001Delivery date range under the price7687.0
5T-007Add a browse-abandonment flow7777.0
The files

Planning, free.(02)

A scored test backlog and the 2027 promo calendar with lead times.

01 · 20 example ideas · 40 rows

Test backlog with ICE scores

A backlog for growth tests, scored for impact, confidence and ease, with twenty example ideas for online stores to score your own way.

  • Hypothesis, measure and ICE score for every idea
  • Twenty example tests for online stores, scored as a starting point
  • Status, owner, result and decision, so the backlog doubles as a log
  • CSV7 KB
Download freeSee what’s inside
02 · 30 moments · 12 months

2027 promo calendar for online stores

Thirty selling moments for 2027, from Lunar New Year to Boxing Day, each with the dates to start planning, have creative ready and send the first email.

  • Thirty moments with their 2027 dates and where they matter
  • Plan-by, creative-by and first-send dates worked out for each
  • Moving dates marked to confirm, never guessed
  • CSV4 KB
Download freeSee what’s inside
From our weeks

How we use them

The rules we follow when we use these files on client stores.

See our Growth strategy service
  1. 01Every idea goes into the backlog, scored, before anyone builds it.
  2. 02We pick the week’s tests from the top of the ICE score, then sanity-check the order.
  3. 03Big dates get planned six weeks out, with creative ready three weeks before.
  4. 04Dates that move with the moon or the retailer are marked; we confirm them each year.
More shelves

The rest of the library.

FAQ

Questions about planning.

Not on the list? Ask us.

The average of three scores out of ten: impact (how much it could move the number), confidence (how sure you are) and ease (how quickly you can ship it).

Still unsure?Saimul Islam answers every message.
Book a callOr send a message

Rather we ran it?

Let’s grow.

Book a strategy call

We do this every week in growth strategy. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com