Planning · 20 example ideas · 40 rows
Test backlog with ICE scores
A backlog for growth tests, scored for impact, confidence and ease, with twenty example ideas for online stores to score your own way.
- CSV7 KB
Planning · 30 moments · 12 months
2027 promo calendar for online stores
Thirty selling moments for 2027, from Lunar New Year to Boxing Day, each with the dates to start planning, have creative ready and send the first email.
- Thirty moments with their 2027 dates and where they matter
- Plan-by, creative-by and first-send dates worked out for each
- Moving dates marked to confirm, never guessed
- CSV4 KB
CSVhypential-promo-calendar-2027.csv2027
JanFebMarAprMayJunJulAugSepOctNovDec
- 14 FebValentine’s DayPlan 3 Jan
- 9 MayMother’s Day (US)Plan 28 Mar
- 26 NovBlack FridayPlan 15 Oct
- 29 NovCyber MondayPlan 18 Oct
What’s inside
Everything in the file.(06)
- 01Gifting moments: Valentine’s Day, Mother’s and Father’s Day, Eid, Diwali, Christmas
- 02Sales: Singles’ Day, Black Friday, Cyber Monday, Boxing Day
- 03Seasons: Easter, back to school, Halloween, New Year
- 04Awareness days: International Women’s Day, Earth Day, Giving Tuesday
- 05Six weeks, three weeks and one week before each date
- 06Columns for your plan and the owner
The files
- hypential-promo-calendar-2027.csvFor Google Sheets, Excel or NumbersCSV
4 KB
Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence
Four steps
How to use it.
- Delete the moments that don’t fit your products or markets.
- Confirm the dates marked “check”: lunar holidays and Prime Day move every year.
- Put each “start planning” date in your team calendar.
- Write the plan in the sheet, one line per moment, with an owner.
Most rushed campaigns were on the calendar all along. This sheet counts back from each date so the brief starts six weeks out, not six days.
We left out exact dates where nobody knows them yet: Eid and Diwali depend on the moon, Prime Day on Amazon. Those rows say so.
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FAQ
Questions about planning.
Not on the list? Ask us.
The average of three scores out of ten: impact (how much it could move the number), confidence (how sure you are) and ease (how quickly you can ship it).
No. They are common tests for online stores with example scores. Score them for your own store; the numbers are yours to change.
Eid, Ramadan and Diwali follow lunar calendars, and Prime Day is set by Amazon each year. Those rows say so; confirm them before you plan around them.
Still unsure?Saimul Islam answers every message.Rather we ran it?
Let’s grow.
Book a strategy call
We do this every week in growth strategy. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com
