Every dollar with a job.
We work out what an order can cost you, split the budget across channels by what each one returns, and move it every Monday as the numbers change.
- Meta
- TikTok
- Cost per order you can afford
- 1
- Budget reviews a year
- 52
- Orders a week per test
- [50]
Budget plan · Q[1]Where it sits
- Growth sprintIn it
- Growth partnerIn it
- LaunchIn it
How do you set a marketing budget for a store?
Start from what an order can cost you: your average order value, your margin and the return you need. The budget then follows the orders you want. We split it across channels by what each one returns, keep enough per test to read it, and move it every Monday.
- Starts from
- What one order can cost you
- Split by
- Return per channel, not habit
- Moves
- Every Monday, in the report
- Per test
- Enough for about [50] orders a week
- Under [$10k] a month
- Fewer, bigger tests
A fit, or not yet.
Honest both ways: if it isn’t the right first step, we’ll say which one is.
A good fit if
- Your budget split was set once and never moved.
- You can’t say what an order is allowed to cost.
- You’re planning next quarter’s spend and want it tied to orders.
Not the right fit if
- You want media buying without tests: we always test.
- You need TV, print or outdoor planning. We plan digital channels.
In every budget plan.
Your cost per order
What an order can cost, from your price, margin and target return.The channel split
Where the money goes first, by what each channel returns.A spend calendar
Sales, launches and slow months, planned ahead.Weekly moves
Every Monday the budget follows the orders.The Monday report
Spend, orders and cost per order for every channel.
From margin to budget.
The budget starts with your numbers, not a share of revenue someone read about.
- Week 1
Numbers
Price, margin, repeat rate and what an order can cost.
Unit economics sheet
[Name] · Analytics - Week 2
Split
A starting budget per channel, agreed with you.
Budget plan
[Name] · Paid media lead - Every Monday
Move
The budget moves to the channels and ads winning orders.
Monday report[Name] · Paid media lead - Week 12
Re-plan
Next quarter’s budget, built on what each channel returned.
Quarterly budget
Saimul Islam · Founder
Where it sits.
Growth sprint
Included[Price]per [6]-week sprintFor the sprint’s one channel.
Start a sprintGrowth partner
Included[Price]per month · [3]-month startEvery channel, moved every Monday.
Book a callLaunch
Included[Price]per projectA launch budget for the first month.
Plan a launch
Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.
Questions about budget and channel mix.
Not on the list? Ask on a call, or by email.
Enough for each test to reach about [50] orders in a week. For most stores that means [$10k] a month or more. Below that we test fewer, bigger ideas. The calculator on our pricing page gives you a first number.
Yes. It moves every Monday, inside the monthly total you approve.
[Answer to write.]
Still have questions?Saimul Islam answers every one.Works well with.
Your turn
Let’s grow.
[30] minutes, no slides. You leave with a first budget split for your store.
Or write to [hello@domain.com]
