Find the ad that sells, then the reason.
Most ads tire within weeks. We brief, make and test [4–6] new ones a week, change one thing at a time (the hook, the offer or the format) and keep a log of what wins, so each batch starts smarter.
- UGC
- Studio
- Static
- Video
- New ads a week
- [4–6]
- Variable per test
- 1
- Ads in a six-week sprint
- [24]
On set · batch [5]Where it sits
- Growth sprintIn it
- Growth partnerIn it
- LaunchIn it
What is creative testing?
Creative testing means running new ads against your current best in a controlled way, changing one thing at a time, so you learn why an ad wins. We brief and edit [4–6] new ads a week across UGC, studio and static formats, judge each on cost per order, and log every result.
- Formats
- UGC, studio, static and short video
- New ads
- [4–6] a week
- Per test
- One variable: hook, offer, format or angle
- Channels
- Meta and TikTok
- Kept
- A creative log of every result
A fit, or not yet.
Honest both ways: if it isn’t the right first step, we’ll say which one is.
A good fit if
- The same three ads have run for months.
- You make new ads but can’t say why one beat another.
- Your cost per order climbs every month with nothing else changing.
Not the right fit if
- You can’t approve new ads every week.
- You want brand films or a new identity. We make ads that sell.
In every creative month.
Briefs
One page per ad: the hook, the angle and the number it must beat.Shoots and edits
UGC-style videos, studio shots and statics, edited for each placement.Hook tests
The same ad with different first seconds.Offer and format tests
Bundles, prices, formats and angles, one at a time.The creative log
Every ad, its result and what we learned.Winners scaled
Winners get budget the same Monday.
One batch a week.
Every week a new batch goes up against the current best.
- Week 1
Read
Every live ad’s age, cost per order and what it says.
Creative audit
[Name] · Paid social and CRO - Week 2
Brief and make
The first batch: [4–6] ads, each testing one thing.
Creative batch[Name] · Paid social and CRO - Every Monday
Judge
Winners scaled, losers cut, the next batch briefed.
Monday report
[Name] · Analytics - Week 6
Review
What the log says sells, and what to try next.
Creative log
Saimul Islam · Founder
Where it sits.
Growth sprint
Included[Price]per [6]-week sprintPaid media as the sprint’s one service.
Start a sprintGrowth partner
Included[Price]per month · [3]-month startIncluded, for Meta and TikTok.
Book a callLaunch
Included[Price]per projectLaunch creative, made and approved.
Plan a launch
Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.
Questions about creative testing.
Not on the list? Ask on a call, or by email.
Most ads lose their pull within weeks as the same people see them again. A steady batch keeps a fresh winner ready.
Yes. [Most first batches are cut from what you already have, plus a few new shots.]
[Answer to write.]
Still have questions?Saimul Islam answers every one.Works well with.
Your turn
Let’s grow.
[30] minutes, no slides. You leave with the first [3] creative tests we’d run.
Or write to [hello@domain.com]
