Collection pages that rank
[6] months · Content & SEO
Industry · 01
Fashion that sells past the first drop.
A new collection gets a week of attention. Then the ads tire and the returns come in. We test creative every week, rank the collection pages people search for, and judge each drop on what stays sold.
What we watch first
- Return rate
- Sell-through
- First-order CAC
Where we startSee the order
- 1Growth strategyAlways first
- 2Paid mediaStart here
- 3Content & SEONext
The hard part
Why fashion stores stall.
Most fashion brands don’t lack traffic. They lose the margin between the click and the keep.
The plays
The plays we run in fashion.
Five plays we start with. Each one is a test with a number, read every Monday.
Four to six new ads a week per collection: try-ons, fit notes and styling clips. Each runs on a slice of budget until it has about [50] orders.
- We judge it by
- Cost per first order, by ad
Product titles rewritten with fit, fabric and colour, so Shopping ads show for the searches that buy. Best sellers get a campaign of their own.
- We judge it by
- Shopping revenue and return on ad spend
One page for each thing people search, with a short guide, the filters they use and links in from the blog.
- We judge it by
- Organic revenue from collection pages
Size guides beside the photos, fit notes from reviews and “runs small” where it’s true. Fewer wrong sizes means fewer returns.
- We judge it by
- Returns for size reasons
The size someone wanted is back; the colour they looked at is new. Flows say so while they still care, without a discount.
- We judge it by
- Revenue per recipient, full-price share
Services
The order we’d run them in.
Five services, one plan. Here’s where each one fits in this market.
All five services- Always firstGrowth strategyOne plan for drops, budget and returns, read every Monday.Revenue · CAC · LTV
- Start herePaid mediaEvery drop needs new creative, judged on cost per order.CAC · ROAS · Cost per order
- NextContent & SEOCollection pages are where shoppers search, and they keep ranking.Organic revenue · Rankings
- ThenAnalytics & CROSize help and returns data protect the margin you already earned.Conversion rate · AOV
- LaterEmail & SMSBack-in-stock and new-in flows sell at full price.Revenue per recipient · Repeat rate
Proof
Fashion & apparel, with receipts.
Every Monday
The numbers we report first.
- Return rate
- Sell-through
- First-order CAC
On one page at 09:00, next to what you spent, with the tests that moved them.
How we reportFAQ
Questions about fashion and apparel.
Not on the list? Ask on a call, or by email.
Yes. We plan around your own store first, because that’s where you keep the customer and the margin. If you also sell on marketplaces, we keep your ads from bidding against your own listings.
The Monday report shows revenue after returns next to gross revenue. A campaign that sells a lot of returns doesn’t get more budget.
Product photos and any clips you have are enough to start. We plan a shoot or creator content once the first tests show which angles sell.
No. A steady core range with a few drops a year is a good fit too. The plan follows your calendar, not ours.
Shopify and WooCommerce. If your store runs on something else, ask us on a call.
Still have questions?Saimul Islam answers every one.More markets
All eight marketsNearby aisles.
Jewellery & accessories
Gifts, trust and small screens.
Beauty & skincare
Routines, refills and proof.
Home & living
Long decisions, big baskets.
- All eight marketsSee where we start in each one.
Your turn
Let’s grow.
Book a strategy call
Bring your next drop. In [30] minutes we’ll show you the first [3] tests we’d run on it.
Or write to [hello@domain.com]
