Industry · 08

Stays booked before the season starts.

An empty night can’t be sold later. We run the site, the ads, search and messages as one plan. For El Marena, every $1 in ads has brought back $5 in booked stays.

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What we watch first
  • Return on ad spend
  • Booked stays
  • Booking enquiries
Sunset over the rocky shore and tide pools near El MarenaEl Marena · a client we run
Where we startSee the order
  1. 1Growth strategyAlways first
  2. 2Paid mediaStart here
  3. 3Content & SEONext
The hard part

Why stays go unbooked.

A night has an expiry date. The work is filling the right nights, early, at the right price.

  1. 01

    Short seasons

    Some places open for only a few months a year. Miss the start and the best dates go to someone else.

    In your numbers

    Late bookings at lower prices.

  2. 02

    Bookings that start in a chat

    Guests ask on WhatsApp or Messenger before they pay. Ads judged only on website checkouts miss them.

    In your numbers

    Enquiries rise while tracked bookings don’t.

  3. 03

    Portals keep the margin

    Booking sites bring guests and keep a commission. Direct bookings need their own reasons to choose you.

    In your numbers

    Most bookings arrive through a portal.

  4. 04

    Questions before the trip

    How to get there, what’s included, when to go. Unanswered questions end in a booking somewhere clearer.

    In your numbers

    The same questions in the chat, every day.

The plays

The plays we run for stays.

The five plays behind El Marena’s results. Each one is a test with a number, read every Monday.

The cottages, the sea and the evenings outside, from your own photos and clips, shown to people planning a trip there.

We judge it by
Booking enquiries, return on ad spend
Run by Paid media

Services

The order we’d run them in.

Five services, one plan. Here’s where each one fits in this market.

All five services
  1. Always firstGrowth strategyOne plan for the season: dates, prices and budget, read every Monday.
  2. Start herePaid mediaMeta and Google ads fill the dates, judged on booked stays.
  3. NextContent & SEOTravel guides and stay pages rank while trips are planned.
  4. ThenEmail & SMSPast guests hear first when the season opens.
  5. LaterAnalytics & CROEvery page ends in one clear way to book.
Proof

Travel & stays, with receipts.

All Travel & stays work
Live client · Case study

El Marena: 5× return on ad spend for an island resort.

El Marena is a small eco resort on Saint Martin’s Island, open only for the island’s short tourist season. We run its website and its marketing, and every channel points at one button: Book on WhatsApp. So far each $1 in ads has brought back $5 in booked stays, $15,000 in sales.

Return on ad spend
5×
Sales from booked stays
$15,000
  • Meta ads
  • Google ads
  • SEO
  • Email & SMS
  • Website
Read the case studyVisit the site
FAQ

Questions about travel and stays.

Not on the list? Ask on a call, or by email.

No. Hotels, guesthouses, cottages, tours and rentals all sell nights or seats with an expiry date. The plays are the same.

Still have questions?Saimul Islam answers every one.
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