Paid media · 03

Show up when they’re ready to buy.

Shoppers on Google already know what they want. We fix the feed so the right products show, split Performance Max so brand searches don’t take the credit, and judge every campaign on cost per order.

  • Shopping
  • Performance Max
  • Merchant Center
  • Search
Feed fixes live
Week [2]
Campaign splits tested
[3]
Number that judges them: cost per order
1
A hand holding a payment card at an open laptopShopping · new split live

Where it sits

  • Growth sprintIn it
  • Growth partnerIn it
  • LaunchIn it
In short

What’s the difference between Google Shopping and Performance Max?

Shopping campaigns show your products in Google’s shopping results; Performance Max runs them across Search, Shopping, YouTube and more, with Google choosing where. Both live or die by your product feed. We fix the feed first, keep brand searches out of Performance Max, and test which campaign wins orders for less.

Campaigns
Shopping, Performance Max and Search
Feed
Titles, images and product groups fixed
Brand searches
Kept out of Performance Max
First fixes
Week [2]
Judged on
Cost per order and return on ad spend
Who it’s for

A fit, or not yet.

Honest both ways: if it isn’t the right first step, we’ll say which one is.

A good fit if

  • Performance Max takes credit for people who searched your name.
  • Products are disapproved in Merchant Center and nobody knows why.
  • Your best sellers barely show on Google.

Not the right fit if

  • You sell services, not products: Shopping needs a product feed.
  • You want ads for a marketplace listing. We run them for your own store.
Not sure? Start with the leak
What’s included

In every Google month.

Compare the plans
  • Feed fixes

    Titles, images, prices and product groups that match what people search.
  • Campaign split

    Best sellers, new products and the rest, each with its own budget.
  • Brand kept apart

    Brand searches excluded, so Performance Max is judged on new customers.
  • Search terms

    What people typed before they bought, and what to exclude.
  • Monday budget moves

    Money to the products and campaigns winning orders.
  • The Monday report

    Cost per order and return by campaign, every week.
How we run it

Feed first, then campaigns.

A broken feed caps every campaign built on it, so it gets fixed first.

  1. Week 1

    Audit

    Merchant Center, the feed, campaigns and search terms.

  2. Week 2

    Fix the feed

    Titles, images and product groups, and disapprovals cleared.

  3. Every Monday

    Move budget

    Budget to the products and campaigns winning orders.

    Monday report[Name] · Analytics
  4. Week 6

    Review

    Which split won, and what the next sprint scales.

Price and plans

Where it sits.

Compare every plan
  • Growth sprint

    Included
    [Price]per [6]-week sprint

    Paid media as the sprint’s one service.

    Start a sprint
  • Growth partner

    Included
    [Price]per month · [3]-month start

    Included, with Meta and TikTok.

    Book a call
  • Launch

    Included
    [Price]per project

    Feed and campaigns ready for launch day.

    Plan a launch

Prices are per plan, not per service. Every plan includes the audit, the 90-day plan and the Monday report.

FAQ

Questions about Google Shopping and PMax.

Not on the list? Ask on a call, or by email.

Often both, split by product and judged on cost per order. We test it on your account rather than guess.

Still have questions?Saimul Islam answers every one.

Your turn

Let’s grow.

Book a strategy call

[30] minutes, no slides. You leave with the first [3] feed fixes we’d make.

Or write to [hello@domain.com]