A welcome flow that sells
[3] weeks · Email & SMS
Industry · 03
Food and drink that people order again.
Shipping eats the margin on a small basket, and an ad can’t share the taste. We grow the basket with bundles, and bring people back before they run out.
What we watch first
- Average order value
- Repeat rate
- Subscription share
Where we startSee the order
- 1Growth strategyAlways first
- 2Analytics & CROStart here
- 3Email & SMSNext
The hard part
Why food and drink stores stall.
The product is easy to love and hard to ship. Most of the work is in the basket and the reorder.
The plays
The plays we run in food and drink.
Five plays we start with. Each one is a test with a number, read every Monday.
A threshold set just above the usual basket, with a bundle that clears it. Tested against today’s prices, not guessed.
- We judge it by
- Average order value, shipping cost per order
A message timed to when the bag runs out, with a one-tap reorder and the option to subscribe.
- We judge it by
- Repeat rate, subscription share
Roasting, pouring, opening the box. Ads that show how it’s made and how it’s used, tested in weekly batches.
- We judge it by
- Cost per first order
Gift sets go live in Shopping [6] weeks before each peak, and the budget follows as the window opens.
- We judge it by
- Seasonal revenue, return on ad spend
Recipes, brew guides and where it comes from. Every page ends in the product it uses.
- We judge it by
- Organic revenue from content pages
Services
The order we’d run them in.
Five services, one plan. Here’s where each one fits in this market.
All five services- Always firstGrowth strategyThe plan sets a basket target, so ads don’t buy orders that lose money.Revenue · CAC · LTV
- Start hereAnalytics & CROBundles and a free-shipping line make each order worth shipping.Conversion rate · AOV
- NextEmail & SMSRun-out reminders and subscriptions bring the second order.Revenue per recipient · Repeat rate
- ThenPaid mediaAds that show the making find first buyers.CAC · ROAS · Cost per order
- LaterContent & SEORecipes and guides bring searches that end in a basket.Organic revenue · Rankings
Proof
Food & drink, with receipts.
Store launch in [City]
[4] weeks · Paid media
Every Monday
The numbers we report first.
- Average order value
- Repeat rate
- Subscription share
On one page at 09:00, next to what you spent, with the tests that moved them.
How we reportFAQ
Questions about food and drink.
Not on the list? Ask on a call, or by email.
Yes. Subscriptions change the maths: we judge ads on what a subscriber is worth over [6] months, not on the first box.
We don’t run your logistics, but we test free-shipping lines, bundles and order minimums, and report shipping cost per order every Monday.
Delivery days and cut-off times become part of the ads and the product pages. As long as your store ships it, we can sell it.
Yes, within each platform’s age and country rules. Some markets don’t allow it at all, so we check yours on the first call.
Each peak gets a plan [8] weeks out: stock, gift sets, creative and budget. The Monday report tracks it week by week.
Still have questions?Saimul Islam answers every one.More markets
All eight marketsNearby aisles.
Health & supplements
Trust, ad rules and subscriptions.
Pets
Owners who buy every month.
Home & living
Long decisions, big baskets.
- All eight marketsSee where we start in each one.
Your turn
Let’s grow.
Book a strategy call
Bring your basket numbers. In [30] minutes we’ll show you the first [3] tests we’d run on them.
Or write to [hello@domain.com]
