Service · 02

Ads judged on orders, not clicks.

New ads every week on Meta, TikTok and Google Shopping, each one judged on what it costs to win an order. Every Monday the budget moves to the winners and the losers get cut.

Book a strategy callSee paid media work
cost per new customer
−[38]%
[Client] · skincare · [8] weeks
return on ad spend
[3.1]×
[Client] · fragrance · ongoing
ad variants in one sprint
[24]
[Client] · skincare
A photographer shooting a model in a studio for a client adOn set · [Client] spring drop ads
This week · [Client]Week [5] of 6
  • E13UGC hooks, round twoRunning
  • E12UGC hooks vs studio adsScaled
  • E11Brand terms inside PMaxCut
In short

What is paid media for an online store?

Paid media is the ads you pay for on Meta, Instagram, TikTok and Google. We run them as small weekly tests: new creative every week, every ad judged on its cost per order, and the budget moved every Monday to the ads that win orders for the least money.

Channels
Meta, Instagram, TikTok, Google Shopping, Performance Max
Monthly ad spend
[$10k] to [$250k]
First tests live
Week [2]
New ads
[4–6] a week
Reporting
Every Monday, 09:00 your time
Engagement
[6]-week sprint, or monthly with a [3]-month start
The problem

Why ad costs creep up.

Ad costs rarely jump overnight. They creep up in four places the ad dashboard doesn’t show you.

Cost per order, week by week · sample dataWhat creative fatigue looks like

  • Creative fatigue

    The same few ads run for months. People scroll past them, and every order costs a little more.

  • Judged on clicks

    Cheap clicks that never buy look like wins in the ad dashboard, so the money follows them.

  • Budget on autopilot

    Spend stays where it was set in spring, not where the orders are this week.

  • Tracking gaps

    Browser and iOS changes hide real sales, so ads that work get switched off.

How it runs

Six weeks, then the next six.

Paid media runs in [6]-week sprints. Every step ends with something you can read, check or approve.

  1. Week 1

    Audit

    We go through your ad accounts, pixel, creative and product feed, and find where the money leaks.

    Audit report[Name] · Paid media lead
  2. Week 2

    Plan

    A test backlog in order, a budget split and the first batch of creative briefs, agreed with you.

    Test plan[Name] · Paid media lead
  3. Weeks 3–6

    Test

    [4–6] new ads a week, each one against the current best, judged on cost per order.

    Weekly creative batch[Name] · Paid social and CRO
  4. Every Monday

    Move budget

    Winners get more budget and losers get cut, and the Monday report says why.

    Monday report[Name] · Analytics
  5. Week 6

    Review

    What won, what we cut, and what the next sprint scales or tries.

    Sprint reviewSaimul Islam · Founder
What’s included

In every paid media sprint.

See the full pricing table

  • Creative testing

    [4–6] new ads a week: UGC hooks, studio shots and static offers, briefed and edited by us.

  • Audiences and structure

    Campaigns rebuilt so every test gets clean spend and a fair read.

  • Shopping feed fixes

    Titles, images and product groups fixed so Google shows the right products.

  • Weekly budget moves

    Every Monday the budget moves to the ads with the lowest cost per order.

  • Tracking checks

    Pixel, Conversions API and purchase events checked before any test starts.

  • The Monday report

    One page: what shipped, what it did and what runs next week.

Not included: influencer management, Amazon ads and brand identity.

Proof

Paid media, with receipts.

All case studies
[They killed two of our favourite campaigns in week three. They were right.]
[Name][Head of E-commerce], [Client] · Home goods+[24]% ordersRead the case
Compare

In-house, freelancer or us.

A fair comparison for a store spending [$20k] to [$100k] a month on ads. Your numbers will differ.

In-house hirea full-time hireHypentialgrowth partner
Monthly cost
[$X] salary, plus tools
[Price] a month
Time to the first test
[3–4] months to hire and ramp up
Week [2]
New creative
Whenever one person has time
[4–6] ads a week
Channels
One or two
Meta, TikTok and Google
Reporting
When someone asks
Every Monday, 09:00
When someone leaves
You start over
The log stays with you
Freelancerpart-timeHypentialgrowth partner
Monthly cost
[$X] retainer
[Price] a month
Time to the first test
[2–4] weeks
Week [2]
New creative
Rarely included
[4–6] ads a week
Channels
Usually one
Meta, TikTok and Google
Reporting
Monthly
Every Monday, 09:00
When someone leaves
You start over
The log stays with you
Pricing

How to start.

Paid media fits all three engagements. The full comparison is on the pricing table.

  • Growth sprint

    [Price]per [6]-week sprint

    [6] weeks of paid media only: the audit, the plan and [3] live tests.

    Start a sprint

  • Growth partner

    Popular
    [Price]per month · [3]-month start

    Paid media alongside SEO, email and CRO, with [2–3] tests a week.

    Book a call

  • Launch

    [Price]per project

    Launch campaigns for a new product or market, with tracking ready on day one.

    Plan a launch
FAQ

Questions about paid media.

Not on the list? Ask on a call, or by email.

Reviewed by Saimul IslamFounder · Last reviewed 30 Sep 2026

Enough for each test to reach about [50] orders in a week. For most stores that means [$10k] a month or more. Below that we test fewer, bigger ideas.

Still have questions?Saimul Islam answers every one.
Book a callOr send a message
Related services

Works well with.

All five services

Your turn

Let’s grow.

Book a strategy call

[30] minutes, no slides. You leave with the first [3] ad tests we’d run on your store.

Or write to [hello@domain.com]