Industry · 04

Home stores that win the long decision.

Nobody buys a sofa on the first visit. Shoppers compare, measure and come back. We keep your store in front of them while they decide, and answer the doubts that stop the order.

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What we watch first
  • Conversion rate
  • Average order value
  • Days to purchase
A bright living room with a grey sofa, orange cushions and potted plants
Where we startSee the order
  1. 1Growth strategyAlways first
  2. 2Analytics & CROStart here
  3. 3Paid mediaNext
The hard part

Why home stores stall.

Big baskets come with long decisions. Most sales are lost between the first visit and the last.

  1. 01

    Decisions that take weeks

    Shoppers save, compare and come back. Ads judged on a seven-day window miss the sales they started.

    In your numbers

    Last-click numbers undercount ads with long paths.

  2. 02

    Will it fit? Will it match?

    Size, colour and texture are hard to judge on a screen. Doubt ends in an open tab, not an order.

    In your numbers

    Many visits per buyer, low conversion.

  3. 03

    Delivery doubts

    Big items raise big questions: when it arrives, who carries it in and what a return costs.

    In your numbers

    People leave at the shipping step of checkout.

  4. 04

    One item per order

    A lamp sells alone when it could sell with the shade and the bulb. The store shows products, not rooms.

    In your numbers

    Few orders with more than one item.

The plays

The plays we run in home and living.

Five plays we start with. Each one is a test with a number, read every Monday.

Ads and pages built around rooms, not single items: the chair, the lamp and the rug in one shot.

We judge it by
Average order value from room ads
Run by Paid media

Services

The order we’d run them in.

Five services, one plan. Here’s where each one fits in this market.

All five services
  1. Always firstGrowth strategyThe plan agrees how long a sale takes before any budget moves.
  2. Start hereAnalytics & CRODelivery answers and room sets lift conversion on traffic you already pay for.
  3. NextPaid mediaRoom ads and long-window Shopping find buyers who take their time.
  4. ThenEmail & SMSBrowse and wishlist flows bring the second, third and fourth visit.
  5. LaterContent & SEOBuying guides meet shoppers early in the decision.
Proof

Home & living, with receipts.

All Home & living work
Every Monday

The numbers we report first.

  • Conversion rate
  • Average order value
  • Days to purchase

On one page at 09:00, next to what you spent, with the tests that moved them.

How we report
FAQ

Questions about home and living.

Not on the list? Ask on a call, or by email.

Yes. Long decisions and delivery questions are most of the work there, and we plan for both from week [1].

Still have questions?Saimul Islam answers every one.
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Let’s grow.

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Bring your best-selling piece. In [30] minutes we’ll show you how we’d shorten its decision.

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