Flows before campaigns
[10] weeks · Email & SMS
Industry · 06
Supplements people keep taking.
The sale is the first month. The business is month six. We find buyers who stay, write ads the platforms approve, and build the flows that keep the subscription going.
What we watch first
- Subscription share
- Cost per subscriber
- Cancellations by month
Where we startSee the order
- 1Growth strategyAlways first
- 2Email & SMSStart here
- 3Paid mediaNext
The hard part
Why supplement stores stall.
Supplements sell on trust and live on subscriptions. Both break easily.
The plays
The plays we run in health and supplements.
Five plays we start with. Each one is a test with a number, read every Monday.
Creators talk about the routine and the habit, never cures. Every script is checked against the platform rules before it runs.
- We judge it by
- Cost per subscriber, ads approved first time
How to take it, when to expect a change, what other customers noticed. Messages timed for the weeks people tend to quit.
- We judge it by
- Subscribers still active at day 90
Ingredients, doses, testing and reviews near the top, in plain words. Tested against the current page.
- We judge it by
- Conversion rate, subscription take-up
Search ads for what people want to fix, sent to pages that explain before they sell.
- We judge it by
- Cost per first order from search
A page on each ingredient with the studies linked. They rank, and they make the product page easier to trust.
- We judge it by
- Organic revenue and subscriptions it helped start
Services
The order we’d run them in.
Five services, one plan. Here’s where each one fits in this market.
All five services- Always firstGrowth strategyThe plan judges ads on subscribers, not on cheap first orders.Revenue · CAC · LTV
- Start hereEmail & SMSThe first 90 days decide whether a subscriber stays.Revenue per recipient · Repeat rate
- NextPaid mediaCreator ads written to pass review find buyers who subscribe.CAC · ROAS · Cost per order
- ThenAnalytics & CROProof on the product page lifts trust and take-up.Conversion rate · AOV
- LaterContent & SEOIngredient guides answer what people search before they buy.Organic revenue · Rankings
Proof
Health & supplements, with receipts.
Every Monday
The numbers we report first.
- Subscription share
- Cost per subscriber
- Cancellations by month
On one page at 09:00, next to what you spent, with the tests that moved them.
How we reportFAQ
Questions about health and supplements.
Not on the list? Ask on a call, or by email.
Yes, within their health policies. We write every ad to those rules and keep evidence for each claim. If a claim can’t run, we tell you before it costs anything.
Only the ones your product is allowed to make where you sell. We don’t write cure or treatment claims.
New subscribers, cancellations and revenue per subscriber, every Monday, next to ad spend. Cost per first order alone hides too much.
Yes. Protein, vitamins, sleep and wellness products follow the same plays: trust first, then the habit.
Yes. Many supplement brands need their core flows built before another campaign. Our flows case study is on this page.
Still have questions?Saimul Islam answers every one.More markets
All eight marketsNearby aisles.
Beauty & skincare
Routines, refills and proof.
Food & drink
Small baskets, shipping and reorders.
Pets
Owners who buy every month.
- All eight marketsSee where we start in each one.
Your turn
Let’s grow.
Book a strategy call
Bring your subscription numbers. In [30] minutes we’ll show you where subscribers leave.
Or write to [hello@domain.com]
