InstantROAS calculator
What ROAS do you need?
Free tool · Tracking checker
Is your pixel firing?
Ads optimise on what your tags report. Paste a store page and see which of the five tags that matter load, with the IDs we found: Meta Pixel, GA4, Google Ads, TikTok and Klaviyo.
Free, no sign-upAbout 10 secondsReads GTM and Shopify app pixels
Check a product page too: some apps load tags only there.
Also free:ROAS calculatorEmail deliverabilitySEO checkerWebsite speed testSecurity scan
Sample reportyourstore.com
- Meta Pixel1 pixelPass
- Google Analytics 42 IDsWarn
- Google AdsAW-…Pass
- TikTok PixelNot foundFail
- KlaviyoOnsite scriptPass
01 — What it checks
Five tags, three hiding places.08
On a modern store, tags load from the theme, from Shopify apps or from a tag manager. The checker reads all three.
Meta Pixel
fbq init calls, the noscript pixel and the pixel the Facebook & Instagram app sets up. Flags two pixels on one page.
Google Analytics 4
gtag.js, gtag config calls and GA4 tags in Tag Manager. Flags pages that send to several properties.
Google Ads
The Ads tag and conversion IDs, from the page, the Google & YouTube app or Tag Manager.
TikTok Pixel
ttq.load calls, the events.js loader and the pixel the TikTok app sets up.
Klaviyo
The onsite script behind sign-up forms, “Active on Site” and “Viewed Product”.
Shopify app pixels
The web pixels Shopify apps register, read from the settings Shopify writes into every page.
Google Tag Manager
Up to two containers the page loads, fetched and read for the same five tags.
Everything else
Pinterest, Snapchat, Microsoft Ads, Clarity, Hotjar, consent banners and server-side tracking apps.
02 — How it works
From URL to answer in three steps.
We load the page
Our server requests the page like a browser, follows redirects and stops if a bot check or password page answers instead.
We read every place tags hide
The page code, Shopify’s app pixels and the Tag Manager containers it loads, for loaders and IDs.
You get pass, warn or fail
Each tag gets a state, the IDs we found, why it matters and the fix. Warn means we couldn’t be sure from outside.
What a page check can’t see
Events your server sends (the Conversions API), tags added by custom code after the page loads, and whether purchases report the right value. The audit below covers those.
03 — Free check or tracking audit
The check finds the tag. An audit follows the order.
What it reads
- Free check
- One page, from outside
- Tracking audit
- Ad accounts, GA4, GTM, Shopify and Klaviyo, logged in
Purchases
- Free check
- Can’t place an order
- Tracking audit
- A test order, followed into every platform
Server-side events
- Free check
- Not visible from a page
- Tracking audit
- Conversions API, Events API and deduplication
What you get
- Free check
- Pass, warn or fail per tag
- Tracking audit
- Fixes ranked by the ad spend they affect
Time
- Free check
- About 10 seconds
- Tracking audit
- [5] working days
| What | Free check | Tracking audit |
|---|---|---|
| What it reads | One page, from outside | Ad accounts, GA4, GTM, Shopify and Klaviyo, logged in |
| Purchases | Can’t place an order | A test order, followed into every platform |
| Server-side events | Not visible from a page | Conversions API, Events API and deduplication |
| What you get | Pass, warn or fail per tag | Fixes ranked by the ad spend they affect |
| Time | About 10 seconds | [5] working days |
Not sure you need an audit? Bring the free report to a call and we’ll tell you straight.
Book a strategy call
04 — More free tools
Check the rest of the store.
Each tool reads one thing and tells you the fix. Run them in any order.
- Instant
~5 secEmail deliverability
Do your emails reach the inbox?
~5 secSEO checker
Can Google read your store?
~5 secWebsite speed test
How fast does your store answer?
~10 secSecurity scan
Is your store leaking anything?
FAQ
Questions about tracking.
Not on the list? Ask on a call, or by email.
Your store loads a tag manager or custom pixels. Tags set up there with variables, or added by code after the page loads, don’t appear in the code we read, so we warn instead of failing. Confirm with Meta Pixel Helper or Google Tag Assistant.
No. A page check can’t place an order. To see whether purchases reach Meta, Google and TikTok with the right value, place a test order and watch each platform’s events tool, or ask us for an audit.
Server-side events go from your server (or Shopify’s) straight to Meta, so they never appear in the page. In Events Manager, look for events received from “Server”.
Start with the home page, then a product page. Some apps load tags only on product, cart or checkout pages.
Not on Shopify: checkout runs in its own sandbox. Shopify app pixels report checkout events, and their settings are what we read.
Still unsure?Saimul Islam reads every report people bring to a call.Tags sorted?
Let’s scale.
Book a strategy call
Once every purchase is counted, ads can learn. Bring this report to a [30]-minute call.
Or write to [hello@domain.com]
