Planning · 30 moments · 12 months
2027 promo calendar for online stores
Thirty selling moments for 2027, from Lunar New Year to Boxing Day, each with the dates to start planning, have creative ready and send the first email.
- CSV4 KB
Planning · 20 example ideas · 40 rows
Test backlog with ICE scores
A backlog for growth tests, scored for impact, confidence and ease, with twenty example ideas for online stores to score your own way.
- Hypothesis, measure and ICE score for every idea
- Twenty example tests for online stores, scored as a starting point
- Status, owner, result and decision, so the backlog doubles as a log
- CSV7 KB
CSVhypential-test-backlog.csvSorted by ICE score
| 1 | ID | Idea | I | C | E | ICE |
|---|---|---|---|---|---|---|
| 2 | T-009 | Turn on express payment buttons | 7 | 7 | 9 | 7.7 |
| 3 | T-005 | Three new UGC hooks on the bestselling body | 8 | 6 | 7 | 7.0 |
| 4 | T-001 | Delivery date range under the price | 7 | 6 | 8 | 7.0 |
| 5 | T-007 | Add a browse-abandonment flow | 7 | 7 | 7 | 7.0 |
| 6 | T-018 | Refill reminder at day 30 | 7 | 6 | 7 | 6.7 |
| 7 | T-004 | Free-shipping progress bar | 6 | 6 | 8 | 6.7 |
What’s inside
Everything in the file.(05)
- 01Columns: ID, area, idea, hypothesis, primary measure
- 02Impact, confidence and ease out of ten, and the ICE score worked out
- 03Status, owner, start week, result and decision
- 04Twenty example ideas across product pages, offers, email, paid social and retention
- 05Twenty empty rows that score themselves as you type
The files
- hypential-test-backlog.csvFor Google Sheets, Excel or NumbersCSV
7 KB
Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence
Four steps
How to use it.
- Delete the examples you would never run; rescore the rest for your store.
- Add every new idea as a row, written as “if we…, then…, because…”.
- Sort by ICE score and pick the week’s tests from the top.
- When a test ends, fill in the result and the decision. Never delete a row.
Teams that test without a backlog test whatever was said loudest on Monday. A scored list makes the order an argument you can have in a minute.
The example scores are ours for a typical store, not a promise. Change them; the formula keeps up.
More from the library
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Six editable ad layouts at 1080 × 1350: review card, us versus them, feature callouts, offer stack, three reasons and founder note.
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FAQ
Questions about planning.
Not on the list? Ask us.
The average of three scores out of ten: impact (how much it could move the number), confidence (how sure you are) and ease (how quickly you can ship it).
No. They are common tests for online stores with example scores. Score them for your own store; the numbers are yours to change.
Eid, Ramadan and Diwali follow lunar calendars, and Prime Day is set by Amazon each year. Those rows say so; confirm them before you plan around them.
Still unsure?Saimul Islam answers every message.Rather we ran it?
Let’s grow.
Book a strategy call
We do this every week in growth strategy. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com
