Ad creative · 5 scripts · 30 hooks

UGC ad script templates

Five timed scripts for creator videos, thirty hooks to test on them, the one-page creator brief and the shot list.

  • Five scripts, beat by beat: what we see, what they say, the text on screen
  • Thirty hooks in six angles, ready to swap onto one body
  • The creator brief and shot list we send before every shoot
  • PDF389 KB
  • MD10 KB
Download freeSee what’s inside
@creator

0–3 s · Hook“I was so done with dry, tight skin.”

3–8 s · The old way“I tried three moisturisers. Nothing lasted.”

8–18 s · The fix“Then I found this serum.”

18–25 s · Proof“Soft skin by lunch, and one bottle lasts two months.”

25–30 s · Offer“Try it with 15% off your first bottle.”

Script 1 · Problem, fix, proof30 s
  1. 0–3 sHook. “I was so done with dry, tight skin.”
  2. 3–8 sThe old way. “I tried three moisturisers. Nothing lasted.”
  3. 8–18 sThe fix. “Then I found this serum.”
  4. 18–25 sProof. “Soft skin by lunch, and one bottle lasts two months.”
  5. 25–30 sOffer. “Try it with 15% off your first bottle.”
From the hook bank“I spent $200 on moisturisers before I found this.”“The serum my flatmate keeps stealing.”“I thought face oil was a gimmick. I was wrong.”
What’s inside

Everything in the file.(08)

  1. 01The creator brief: product, audience, the one problem, proof, must say, never say
  2. 02Script 1 · Problem, fix, proof (30 s)
  3. 03Script 2 · Unboxing, first impressions (20 to 30 s)
  4. 04Script 3 · Three reasons I switched (30 s)
  5. 05Script 4 · Founder story (30 to 45 s)
  6. 06Script 5 · Before and after (15 to 20 s)
  7. 07The hook bank: 30 openings in six angles
  8. 08The shot list, editing notes and how to read the results
The files
  • hypential-ugc-ad-scripts.pdfTo read and printPDF
    389 KB
  • hypential-ugc-ad-scripts.mdTo copy into Notion or Google DocsMD
    10 KB
Download free

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Four steps

How to use it.

  1. Fill in the creator brief before you contact a creator. If a field is blank, the ad isn’t ready.
  2. Pick one script for one angle, and ask for three hooks on it.
  3. Launch the three hooks on the same body and judge them on cost per purchase.
  4. Keep the winning hook, then test a second body behind it.
Why we made it

Most creator videos fail in the brief, not the edit: nobody wrote down who the ad is for, what problem it solves or what proof it can show. These scripts start there.

Each script is timed in beats, so a creator knows what to film and an editor knows what to cut. The hook bank sits at the end because the first three seconds are what you test most.

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FAQ

Questions about ad creative.

Not on the list? Ask us.

Yes. They are written for vertical video with captions, which is the format all three use. Check each platform’s safe zones before you export.

Still unsure?Saimul Islam answers every message.
Book a callOr send a message

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Book a strategy call

We do this every week in paid media. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com