Landing page scorecard: does the page keep the ad’s promise?
Twenty-five checks for a paid landing page, scored out of 50, with most of the points on whether the page matches the ad.
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Fifty checks for a product page in ten areas, from the first screen on a phone to the tracking events, each with how to test it.
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Before we spend a pound, dollar or taka sending people to a product page, we run these fifty checks on it. Most of them take a minute; the ones that fail are usually the cheapest wins on the site.
Every check comes with why it matters and how to test it, so anyone on the team can run it, not just the person who wrote it.
Not on the list? Ask us.
Yes. Nothing in them depends on the platform; where a check needs a tool, it names a free one, like PageSpeed Insights.
The product page checklist takes about an hour for one page the first time, less after that. The scorecard takes about twenty minutes.
No. The checks remove common reasons people leave. What lifts sales on your store is something to test, one change at a time.
Rather we ran it?

We do this every week in analytics and CRO. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com