CRO checklists · 50 checks · 10 areas

Product page checklist: 50 checks

Fifty checks for a product page in ten areas, from the first screen on a phone to the tracking events, each with how to test it.

  • Fifty checks in ten areas, each with a reason and a way to test it
  • Priorities marked, so you know what to fix first
  • A sheet to share with your team and a PDF to print and tick
  • CSV9 KB
  • PDF335 KB
CSVhypential-product-page-checklist.csv50 checks · 10 areas
First screenPhotosPriceVariantsCopy+5
First screen on a phone3/5
  • The product name says what it isHigh
  • The price shows without scrollingHigh
  • Add to cart shows without scrollingHigh
  • Stars and review count by the titleMedium
  • A delivery date by the buttonHigh
What’s inside

Everything in the file.(10)

  1. 01First screen on a phone (5 checks)
  2. 02Photos and video (5)
  3. 03Price and offer (5)
  4. 04Variants and choosing (5)
  5. 05Copy (5)
  6. 06Trust and risk (5)
  7. 07Reviews (5)
  8. 08Phone usability (5)
  9. 09Speed: Core Web Vitals (5)
  10. 10Tracking: view_item, add_to_cart, deduplication (5)
The files
  • hypential-product-page-checklist.csvFor Google Sheets, Excel or NumbersCSV
    9 KB
  • hypential-product-page-checklist.pdfTo print and tickPDF
    335 KB
Download free

Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence

Four steps

How to use it.

  1. Open your bestselling product page on a phone.
  2. Go through the checks in order and mark each pass, fail or not sure.
  3. Fix the failed High checks first, then the Medium ones.
  4. Run it again after any redesign or new app.
Why we made it

Before we spend a pound, dollar or taka sending people to a product page, we run these fifty checks on it. Most of them take a minute; the ones that fail are usually the cheapest wins on the site.

Every check comes with why it matters and how to test it, so anyone on the team can run it, not just the person who wrote it.

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FAQ

Questions about cro checklists.

Not on the list? Ask us.

Yes. Nothing in them depends on the platform; where a check needs a tool, it names a free one, like PageSpeed Insights.

Still unsure?Saimul Islam answers every message.

Rather we ran it?

Let’s grow.

Book a strategy call

We do this every week in analytics and CRO. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com