CRO and landing-page checklists

What we check before we send paid traffic to a page: fifty checks for product pages and a 25-point scorecard for landing pages, each with a reason and a way to test it.

2 filesCSV · PDFFree for client work
See the filesAll shelves
Someone paying with a card on a laptop checkout page
CSVhypential-product-page-checklist.csv50 checks · 10 areas
First screen on a phone3/5
  • The product name says what it isHigh
  • The price shows without scrollingHigh
  • Add to cart shows without scrollingHigh
  • Stars and review count by the titleMedium
The files

CRO checklists, free.(02)

Checks for product pages and paid landing pages, with how to test each.

01 · 50 checks · 10 areas

Product page checklist: 50 checks

Fifty checks for a product page in ten areas, from the first screen on a phone to the tracking events, each with how to test it.

  • Fifty checks in ten areas, each with a reason and a way to test it
  • Priorities marked, so you know what to fix first
  • A sheet to share with your team and a PDF to print and tick
  • CSV9 KB
  • PDF335 KB
Download freeSee what’s inside
02 · 25 checks · scored out of 50

Landing page scorecard: does the page keep the ad’s promise?

Twenty-five checks for a paid landing page, scored out of 50, with most of the points on whether the page matches the ad.

  • Twenty-five checks scored 0, 1 or 2, totalled for you
  • An ad-and-page side-by-side to fill in first
  • A rule of thumb for what to fix before you launch
  • CSV3 KB
  • PDF287 KB
Download freeSee what’s inside
From our weeks

How we use them

The rules we follow when we use these files on client stores.

See our Analytics & CRO service
  1. 01We run the checklist on a phone first, because that is where most store visits happen.
  2. 02Every “High” that fails is a fix before any new ad spend.
  3. 03The landing page scorecard runs on every new campaign page, side by side with the ad.
  4. 04We run both again after a redesign or a new app. Pages drift.
More shelves

The rest of the library.

FAQ

Questions about cro checklists.

Not on the list? Ask us.

Yes. Nothing in them depends on the platform; where a check needs a tool, it names a free one, like PageSpeed Insights.

Still unsure?Saimul Islam answers every message.
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