Swipe files

Lines and offers to start from when the blank page wins: a hundred email subject lines sorted by use, and forty offers with what each one costs your margin.

2 filesCSV · Markdown · PDFFree for client work
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A cork board of pinned reference prints and colour swatches above a studio desk
CSVhypential-subject-lines.csv100 lines · 10 uses
InboxFrom your store
  • BYour brand09:41Your 10% code is insidePlus the three things people buy first
  • BYour brand08:12Still deciding?Your pick is saved for you
  • BYour brandYesterdayIt’s back: the linen shirtLast time it sold out in 9 days
The files

Swipe files, free.(02)

A hundred subject lines and forty offers, with the reasoning behind each.

01 · 100 lines · 10 uses

100 email subject lines for online stores

Subject lines and preview text for every flow and campaign a store sends, sorted by use, each with the reason it works.

  • A hundred subject lines with matching preview text
  • Sorted into ten uses, from welcome to win-back
  • Why each one works, and which ones need a true fact behind them
  • CSV12 KB
  • MD12 KB
Download freeSee what’s inside
02 · 40 offers · 1 margin table

The offer swipe file: 40 offers that don’t give the margin away

Forty offers for bigger, first and repeat orders, each with a line to start from and what it costs your margin, plus the discount maths.

  • Forty offers in six groups, from bundles to honest urgency
  • What each one usually costs your margin: low, medium or high
  • The table that shows how many more sales a discount needs
  • PDF349 KB
  • MD7 KB
Download freeSee what’s inside
From our weeks

How we use them

The rules we follow when we use these files on client stores.

See our Email & SMS service
  1. 01We pick two subject lines per email and test them against each other.
  2. 02Lines that need a fact (a real stock count, a real deadline) are marked; we never fake them.
  3. 03Before any offer goes live we run the margin maths in the offer file.
  4. 04Gifts and thresholds come before percentages off.
More shelves

The rest of the library.

FAQ

Questions about swipe files.

Not on the list? Ask us.

No. We wrote them, with blanks in brackets for your brand, product and numbers.

Still unsure?Saimul Islam answers every message.
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Book a strategy call

We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com