@creator0–3 s · Hook“I was so done with dry, tight skin.”
3–8 s · The old way“I tried three moisturisers. Nothing lasted.”
8–18 s · The fix“Then I found this serum.”
18–25 s · Proof“Soft skin by lunch, and one bottle lasts two months.”
25–30 s · Offer“Try it with 15% off your first bottle.”
Script 1 · Problem, fix, proof30 s
- 0–3 sHook. “I was so done with dry, tight skin.”
- 3–8 sThe old way. “I tried three moisturisers. Nothing lasted.”
- 8–18 sThe fix. “Then I found this serum.”
- 18–25 sProof. “Soft skin by lunch, and one bottle lasts two months.”
- 25–30 sOffer. “Try it with 15% off your first bottle.”
From the hook bank“I spent $200 on moisturisers before I found this.”“The serum my flatmate keeps stealing.”“I thought face oil was a gimmick. I was wrong.”
01 · 5 scripts · 30 hooks
UGC ad script templates
Five timed scripts for creator videos, thirty hooks to test on them, the one-page creator brief and the shot list.
- Five scripts, beat by beat: what we see, what they say, the text on screen
- Thirty hooks in six angles, ready to swap onto one body
- The creator brief and shot list we send before every shoot
- PDF389 KB
- MD10 KB
