Email flow templates

The two flows we set up first for every store, written out email by email: when each one sends, who gets it, two subject lines, and copy to start from.

2 filesPDF · MarkdownFree for client work
See the filesAll shelves
A handwritten thank-you note held over an opened parcel
PDFhypential-welcome-flow.pdf5 emails · 1 SMS
TriggerJoins your list
Now
Email 1Your 10% code is inside
Day 1
Email 2Why I started the brand
Day 3
Email 3What people said in their first week

+ 3 more steps

The files

Email flows, free.(02)

Welcome and abandoned checkout flows with timing, filters and copy.

01 · 5 emails · 1 SMS

Welcome flow: five emails and one text

The first week for a new subscriber: timing, filters and exits, two subject lines per email and copy to start from.

  • Five emails and one optional text over seven days
  • Trigger, filter and exit set out, so buyers leave the flow at once
  • Two subject lines and starter copy for every email
  • PDF332 KB
  • MD8 KB
Download freeSee what’s inside
02 · 3 emails · 1 SMS · 1 split

Abandoned checkout flow: three emails and one text

What to send when someone starts checkout and leaves, with a personal note for big carts and the rules for discounts.

  • Three emails and one text over three days
  • A split that sends big carts a plain note from a real person
  • When to offer a discount, and when not to
  • PDF293 KB
  • MD6 KB
Download freeSee what’s inside
From our weeks

How we use them

The rules we follow when we use these files on client stores.

See our Email & SMS service
  1. 01The welcome flow and the abandoned checkout flow go live in week one, before any campaign.
  2. 02Every flow has an exit: people who buy leave it the same minute.
  3. 03We judge flows on orders and revenue per recipient, not opens.
  4. 04One discount per flow, at most, and never in the first email.
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The rest of the library.

FAQ

Questions about email flows.

Not on the list? Ask us.

Any tool with flows: Klaviyo, Omnisend, Shopify Email, Mailchimp. The triggers and filters are described in plain words; in Klaviyo they read exactly as written.

Still unsure?Saimul Islam answers every message.
Book a callOr send a message

Rather we ran it?

Let’s grow.

Book a strategy call

We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com