Email flows · 5 emails · 1 SMS
Welcome flow: five emails and one text
The first week for a new subscriber: timing, filters and exits, two subject lines per email and copy to start from.
- PDF332 KB
- MD8 KB
Email flows · 3 emails · 1 SMS · 1 split
Abandoned checkout flow: three emails and one text
What to send when someone starts checkout and leaves, with a personal note for big carts and the rules for discounts.
- Three emails and one text over three days
- A split that sends big carts a plain note from a real person
- When to offer a discount, and when not to
- PDF293 KB
- MD6 KB
PDFhypential-abandoned-checkout-flow.pdf3 emails · 1 SMS · 1 split
TriggerStarts checkout
1 hour
Email 1Still deciding?
4 hours
Text messageYour pick is still in your cart
Day 1
Email 2Any questions before you order?
Day 2
Any timeSplitCart over twice the average order?
Yes · email 3A note from the founder
No · email 3Last reminder about your cart
ExitPlaces an order: leaves the flow
What’s inside
Everything in the file.(08)
- 01Browse, cart or checkout: which flow this is and why it comes first
- 02The flow at a glance: timing, jobs, subject lines
- 03Set-up: trigger, filters, exit and the big-cart split
- 04Email 1 · 1 hour: the calm reminder
- 05SMS · 4 hours, for SMS subscribers only
- 06Email 2 · day 1: the doubt that stopped them
- 07Email 3a and 3b · day 2: the founder’s note or the last reminder
- 08The discount question and what to measure
The files
- hypential-abandoned-checkout-flow.pdfTo read and printPDF
293 KB - hypential-abandoned-checkout-flow.mdTo copy into your email tool or docsMD
6 KB
Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence
Four steps
How to use it.
- Turn on the checkout-started trigger in your email tool and add the three filters.
- Set the split value at about twice your average order.
- Write email 3a yourself and make sure replies reach a real inbox.
- Check recovery rate and discount share every month.
Someone who typed their email at checkout was minutes from buying. The job here is to answer whatever stopped them, not to train them to wait for a code.
Big carts get a different last email: a short, plain note from a person who can answer questions. It is the email people reply to.
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FAQ
Questions about email flows.
Not on the list? Ask us.
Any tool with flows: Klaviyo, Omnisend, Shopify Email, Mailchimp. The triggers and filters are described in plain words; in Klaviyo they read exactly as written.
No. The texts are optional and marked as such. Only send them to people who agreed to get texts.
Use them as a first draft. Everything in brackets is yours to fill in, and your own customers’ words will beat ours.
Still unsure?Saimul Islam answers every message.Rather we ran it?
Let’s grow.
Book a strategy call
We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com
