Email flows · 3 emails · 1 SMS · 1 split
Abandoned checkout flow: three emails and one text
What to send when someone starts checkout and leaves, with a personal note for big carts and the rules for discounts.
- PDF293 KB
- MD6 KB
Email flows · 5 emails · 1 SMS
Welcome flow: five emails and one text
The first week for a new subscriber: timing, filters and exits, two subject lines per email and copy to start from.
- Five emails and one optional text over seven days
- Trigger, filter and exit set out, so buyers leave the flow at once
- Two subject lines and starter copy for every email
- PDF332 KB
- MD8 KB
PDFhypential-welcome-flow.pdf5 emails · 1 SMS
TriggerJoins your list
Now
Email 1Your 10% code is inside
Day 1
Email 2Why I started the brand
Day 3
Email 3What people said in their first week
Day 5
Email 4Questions people ask before ordering
Day 6
Text messageYour code ends tomorrow
Day 7
Any timeEmail 5Last day for 10% off
ExitPlaces an order: leaves the flow
What’s inside
Everything in the file.(08)
- 01The flow at a glance: send times, jobs and subject lines
- 02Set-up: trigger, filter, exit, sending window, UTM tags
- 03Email 1 · straight away: the code and the bestsellers
- 04Email 2 · day 1: the story, from the founder
- 05Email 3 · day 3: reviews that answer doubts
- 06Email 4 · day 5: shipping, returns and sizing
- 07Email 5 · day 7: the honest deadline
- 08Optional SMS, branches to add later, what to measure, common mistakes
The files
- hypential-welcome-flow.pdfTo read and printPDF
332 KB - hypential-welcome-flow.mdTo copy into your email tool or docsMD
8 KB
Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence
Four steps
How to use it.
- Set the trigger and the filter first: buyers must leave the flow the moment they order.
- Fill in the brackets in each email with your own facts and reviews.
- Send email 2 as plain text from the founder’s name.
- After four weeks, compare placed-order rate per email and fix the weakest one.
A new subscriber is the warmest person on your list for about a week. This flow uses that week: the code they asked for, why you exist, proof, answers, and an honest deadline.
It is deliberately short on discounts. One code, one deadline, and an exit so nobody who just paid full price hears “your code ends tomorrow”.
More from the library
You might need these next.
- Ad creative · 5 scripts · 30 hooks
UGC ad script templates
Five timed scripts for creator videos, thirty hooks to test on them, the one-page creator brief and the shot list.
- PDF389 KB
- MD10 KB
- Ad creative · 6 layouts · 1080 × 1350
Static ad layouts for Meta
Six editable ad layouts at 1080 × 1350: review card, us versus them, feature callouts, offer stack, three reasons and founder note.
- ZIP7 KB
FAQ
Questions about email flows.
Not on the list? Ask us.
Any tool with flows: Klaviyo, Omnisend, Shopify Email, Mailchimp. The triggers and filters are described in plain words; in Klaviyo they read exactly as written.
No. The texts are optional and marked as such. Only send them to people who agreed to get texts.
Use them as a first draft. Everything in brackets is yours to fill in, and your own customers’ words will beat ours.
Still unsure?Saimul Islam answers every message.Rather we ran it?
Let’s grow.
Book a strategy call
We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com
