Reporting templates

How we report to clients: one page every Monday with the number that matters and every test, and a monthly sheet that sets each channel against what the store recorded.

2 filesMarkdown · CSVFree for client work
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A marketer checking a printed chart against the numbers on her laptop
MDhypential-monday-report.mdEvery Monday
Monday report · Week 12
The number that matters · Store revenue
$48,200+6% vs last week
  • E-041UGC hook: “I stopped buying…”Won
  • E-042Bundle of two at 10% offRunning
The files

Reporting, free.(02)

The Monday report and a monthly channel sheet that does the maths.

01 · 1 page · 13 weeks of metrics

The Monday report template

The one-page report we send every client every Monday, and a weekly metrics sheet that works out MER, average order and cost per customer.

  • The report we send clients every Monday, as a template
  • A metrics sheet that works out MER, AOV, conversion and cost per customer
  • The words we use for running, won, scaled and cut tests
  • MD3 KB
  • CSV3 KB
Download freeSee what’s inside
02 · 5 channels · 12 months

Monthly channel KPI sheet

Spend, revenue and orders by channel for every month of 2027, set against what the store recorded, with ROAS, MER and cost per customer worked out.

  • Every channel, every month, in one sheet
  • A store total row per month, so MER sits next to platform ROAS
  • Cost per order, cost per new customer and share of spend, worked out
  • CSV16 KB
Download freeSee what’s inside
From our weeks

How we use them

The rules we follow when we use these files on client stores.

See our Analytics & CRO service
  1. 01Store numbers lead. Ad platforms each claim the same sale, so their totals add up to more than you sold.
  2. 02Losing tests stay in the report, struck through, so nobody runs them again.
  3. 03Every number gets one sentence on why it moved.
  4. 04The report goes out by 10:00 on Monday. Late reports stop being read.
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FAQ

Questions about reporting.

Not on the list? Ask us.

Yes, and in Google Sheets and Numbers. The formulas use commas between arguments; if your Excel uses semicolons, open the file in Google Sheets instead.

Still unsure?Saimul Islam answers every message.
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We do this every week in analytics and CRO. Book a call and we’ll show you how it would work for your store.

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