Reporting · 1 page · 13 weeks of metrics

The Monday report template

The one-page report we send every client every Monday, and a weekly metrics sheet that works out MER, average order and cost per customer.

  • The report we send clients every Monday, as a template
  • A metrics sheet that works out MER, AOV, conversion and cost per customer
  • The words we use for running, won, scaled and cut tests
  • MD3 KB
  • CSV3 KB
Download freeSee what’s inside
MDhypential-monday-report.mdEvery Monday
Monday report · Week 12
The number that matters · Store revenue
$48,200+6% vs last week
  • E-041UGC hook: “I stopped buying…”Cost per purchase −14%Won
  • E-042Bundle of two at 10% offDay 4 of 7Running
  • E-043Free-shipping bar at $60Average order flatCut
MEROrdersNew customersAverage order
What’s inside

Everything in the file.(07)

  1. 01How we write it: one page, losers stay in, store numbers first
  2. 02The number that matters, with one sentence on why it moved
  3. 03What we shipped last week
  4. 04Tests: running, won, cut, with the decision
  5. 05Numbers against last week, eight measures
  6. 06What we learned, next week, what we need from you
  7. 07The metrics sheet: MER, average order, conversion rate, cost per new customer, week-on-week change
The files
  • hypential-monday-report.mdThe report template, to copy into a doc or emailMD
    3 KB
  • hypential-monday-report-metrics.csv13 weeks of metrics with the formulas inCSV
    3 KB
Download free

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Four steps

How to use it.

  1. Open the metrics sheet in Google Sheets and type last week’s store numbers.
  2. Copy the template into a doc or an email.
  3. Fill in the tests table, keeping the losers in.
  4. Send it by 10:00 on Monday, every Monday.
Why we made it

Every client gets this report from us every Monday. It is one page on purpose: the number that matters, every test with its result, and what happens next.

The sheet does the maths so the report can tell the story. It leads with what the store recorded, because each ad platform claims a share of the same sales.

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FAQ

Questions about reporting.

Not on the list? Ask us.

Yes, and in Google Sheets and Numbers. The formulas use commas between arguments; if your Excel uses semicolons, open the file in Google Sheets instead.

Still unsure?Saimul Islam answers every message.
Book a callOr send a message

Rather we ran it?

Let’s grow.

Book a strategy call

We do this every week in analytics and CRO. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com