Swipe files · 40 offers · 1 margin table

The offer swipe file: 40 offers that don’t give the margin away

Forty offers for bigger, first and repeat orders, each with a line to start from and what it costs your margin, plus the discount maths.

  • Forty offers in six groups, from bundles to honest urgency
  • What each one usually costs your margin: low, medium or high
  • The table that shows how many more sales a discount needs
  • PDF349 KB
  • MD7 KB
Download freeSee what’s inside
PDFhypential-offer-swipe-file.pdf40 offers · 1 margin table
  • Two-pack“Buy 2, save 15%”Low
  • Gift over a threshold“Free tote over $80”Low
  • Subscribe and save“10% off every delivery”Medium
  • Three for two“Any 3, pay for 2”High
Extra sales needed at a 50% margin
10% off+25%15% off+43%20% off+67%25% off+100%30% off+150%
What’s inside

Everything in the file.(09)

  1. 01Before you pick: margin, average order, the job of the offer
  2. 02The discount maths, with a table for 40 to 70% margins
  3. 03Bundles (7)
  4. 04Thresholds (6)
  5. 05Gifts (5)
  6. 06Loyalty and subscriptions (6)
  7. 07Risk reversal (8)
  8. 08Honest urgency (8)
  9. 09The rules we follow: no fake deadlines, no fake “was” prices
The files
  • hypential-offer-swipe-file.pdfTo read and printPDF
    349 KB
  • hypential-offer-swipe-file.mdTo copy into your docsMD
    7 KB
Download free

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Four steps

How to use it.

  1. Work out your gross margin and average order value first.
  2. Pick the job: a first order, a bigger order or a repeat order.
  3. Choose two offers from that group and check them against the discount table.
  4. Run one offer at a time, so you know which one worked.
Why we made it

Twenty percent off feels generous and costs more than most stores think: at a 50% margin it needs two-thirds more sales just to break even. This file starts with that maths.

Then it lists forty offers that move the order, the first purchase or the repeat, most of them cheaper than a percentage off.

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FAQ

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