The offer swipe file: 40 offers that don’t give the margin away
Forty offers for bigger, first and repeat orders, each with a line to start from and what it costs your margin, plus the discount maths.
- PDF349 KB
- MD7 KB
Subject lines and preview text for every flow and campaign a store sends, sorted by use, each with the reason it works.
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The subject line is the one part of an email everyone reads. These are lines we wrote for flows and campaigns, with the preview text that goes with each, because the two are read together.
Lines that depend on a fact, like a stock count or a deadline, say so. Use them only when the fact is true.
Not on the list? Ask us.
No. We wrote them, with blanks in brackets for your brand, product and numbers.
Send both to a split of your list and judge on clicks and orders. Opens are inflated by Apple’s Mail Privacy Protection.
From the margin itself: the extra sales a discount needs are the discount divided by your margin minus the discount. The offer file has the table.
Rather we ran it?

We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.
Or write to hello@hypential.com