Swipe files · 100 lines · 10 uses

100 email subject lines for online stores

Subject lines and preview text for every flow and campaign a store sends, sorted by use, each with the reason it works.

  • A hundred subject lines with matching preview text
  • Sorted into ten uses, from welcome to win-back
  • Why each one works, and which ones need a true fact behind them
  • CSV12 KB
  • MD12 KB
CSVhypential-subject-lines.csv100 lines · 10 uses
InboxFrom your store
  • BYour brand09:41Your 10% code is insidePlus the three things people buy firstWelcome
  • BYour brand08:12Still deciding?Your pick is saved for youCheckout
  • BYour brandYesterdayIt’s back: the linen shirtLast time it sold out in 9 daysRestock
  • BYour brandMonDid it arrive okay?Reply if anything’s wrong. We’ll fix it.After purchase
  • BYour brandSunWhat we got wrongAnd what we’ve fixed sinceWin-back
What’s inside

Everything in the file.(10)

  1. 01Welcome (10)
  2. 02Abandoned checkout (10)
  3. 03Browse abandonment (8)
  4. 04After purchase (10)
  5. 05Win-back (10)
  6. 06Product launch (10)
  7. 07Sales and Black Friday (12)
  8. 08Back in stock (6)
  9. 09Reviews and photos (8)
  10. 10Newsletter (16)
The files
  • hypential-subject-lines.csvTo filter by use and angleCSV
    12 KB
  • hypential-subject-lines.mdTo read, or copy into your docsMD
    12 KB
Download free

Free for your store and your clients’. Leave your email once, and this browser remembers it. Read the licence

Four steps

How to use it.

  1. Filter the sheet by the email you are writing.
  2. Pick two lines with different angles and fill in the brackets.
  3. Test them on a split of your list and keep the one with more clicks and orders.
  4. Note the winner in the sheet, so next time you start from it.
Why we made it

The subject line is the one part of an email everyone reads. These are lines we wrote for flows and campaigns, with the preview text that goes with each, because the two are read together.

Lines that depend on a fact, like a stock count or a deadline, say so. Use them only when the fact is true.

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FAQ

Questions about swipe files.

Not on the list? Ask us.

No. We wrote them, with blanks in brackets for your brand, product and numbers.

Still unsure?Saimul Islam answers every message.

Rather we ran it?

Let’s grow.

Book a strategy call

We do this every week in email and SMS. Book a call and we’ll show you how it would work for your store.

Or write to hello@hypential.com