PlaybookEmail & SMS · 4 min read
The five Klaviyo flows to set up before Black Friday
Welcome, browse, cart, post-purchase and win-back, with the timing we start from.
[Name] · 12 Sep 2026
Email and SMS
[Name]
Builds the Klaviyo flows and campaigns that bring customers back.
Find me on[hello@domain.com]
![[Name]](/img/p-woman-4-2560.webp?v=fc11f50a7c)
Writing
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Experiment logEmail & SMS · 6 min read
Plain-text vs designed welcome email
Two versions of the first email a new subscriber gets, and which one brought more first orders.
[Name] · 3 Sep 2026
BenchmarkEmail & SMS · 6 min read
Email revenue per recipient for DTC brands
What good looks like for flows and campaigns, by store size.
[Name] · 22 Aug 2026
Writes aboutEmail & SMS3
New notes by email
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[30] minutes, no slides. You leave with the first [3] tests we’d run on your store.
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