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Experiment logEmail & SMS6 min read
Plain-text vs designed welcome email
Two versions of the first email a new subscriber gets, and which one brought more first orders.
Email and SMSPublished3 Sep 2026
Keep reading
All email and SMS notesMore on email and SMS.
PlaybookEmail & SMS · 4 min read
The five Klaviyo flows to set up before Black Friday
Welcome, browse, cart, post-purchase and win-back, with the timing we start from.
[Name] · 12 Sep 2026
BenchmarkEmail & SMS · 6 min read
Email revenue per recipient for DTC brands
What good looks like for flows and campaigns, by store size.
[Name] · 22 Aug 2026
Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
