BenchmarkEmail & SMS6 min read

Email revenue per recipient for DTC brands

What good looks like for flows and campaigns, by store size.

[Name]Email and SMS
Published22 Aug 2026

This note is on the plan and not written yet. The summary above is what it will cover.

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Experiment logEmail & SMS · 6 min read

Plain-text vs designed welcome email

Two versions of the first email a new subscriber gets, and which one brought more first orders.

[Name] · 3 Sep 2026

The monthly memo

Notes, in your inbox.

One email a month. Rather talk? Book a strategy call.

Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]
[October]: [14] tests, [5] winners, [1] lesson
What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
[4] min read · Unsubscribe in one click