PlaybookPaid social18 min read

Paid media experiments for Shopify stores: a 6-week playbook

Week by week: what to test, what to measure and when to cut.

[Name]Paid media lead
Published17 Sep 2026
A shopper paying by phone at home

In short

  1. Pick one metric
  2. Set the budget per test
  3. Launch in batches
  4. Read after 7 days
  5. Cut or scale
  6. Write it down

This note is on the plan and not written yet. The summary above is what it will cover.

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Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]
[October]: [14] tests, [5] winners, [1] lesson
What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
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