Topic

Paid social for stores.

Meta and TikTok, creative testing, cost per order.

10 notes5 formatsUpdated 28 Oct 2026
Written by Saimul Islam and 3 others
Start here

Three to read first.

New to paid social? Start with these, in this order.

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Everything in this topic comes from paid media we run for stores every week.

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All notes

Paid social[10]

Showing 1–9 of 10 · newest first

Experiment logPaid social · 12 min read

UGC hooks vs studio ads: [6] weeks, [24] variants

What won, what we cut, and the cost per order for every single variant.

[Name] · 10 Sep 2026

BenchmarkPaid social · 6 min read

Meta ad costs by category, [Q3 2026]

Public data, dated and sourced. Use it to sanity-check your own account.

[Name] · 5 Sep 2026

Experiment logPaid social · 7 min read

Spark ads vs brand-page ads on TikTok

Same videos, two ways to post them, and a gap we didn’t expect.

[Name] · 27 Aug 2026

Experiment logPaid social · 5 min read

Broad targeting vs interest stacks

Four weeks, the same result either way, and why we cut the test early.

[Name] · 13 Aug 2026

The monthly memo

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Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]
[October]: [14] tests, [5] winners, [1] lesson
What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
[4] min read · Unsubscribe in one click