This note is on the plan and not written yet. The summary above is what it will cover.
BenchmarkPaid social6 min read
Meta ad costs by category, 2026
Public data, dated and sourced. Use it to sanity-check your own account.
Tracking and reportingPublished5 Sep 2026
Keep reading
All paid social notesMore on paid social.
GuidePaid social · 6 min read
The e-commerce growth engine: how to run marketing like a product team
Goals, backlogs, weekly releases and one honest report. The whole method, written down.
Saimul Islam · 26 Sep 2026
PlaybookPaid social · 18 min read
Paid media experiments for Shopify stores: a 6-week playbook
Week by week: what to test, what to measure and when to cut.
Paid media team · 17 Sep 2026
TeardownPaid social · 8 min read
One brand’s TikTok ads: 9 hooks, rated
The first three seconds of nine ads, and which ones earn the next five.
Testing team · 12 Sep 2026
Saimul Islam · The monthly memoto you@yourstore.com
1 DECWhat we testedEvery experiment from the month, across paid social, email and product pages.
What wonThe winners, each with its number and how long it ran.
What we cutThe losers. Struck through, with the reason we cut them.
