In short
- Use the same ads in both
- Broad against one interest stack
- Give each the same budget
- Read ROAS after 4 weeks
- On a tie, keep the simpler one
This note is on the plan and not written yet. The summary above is what it will cover.
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Broad targeting vs interest stacks
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Saimul Islam · The monthly memoto you@yourstore.com
1 DECWhat we testedEvery experiment from the month, across paid social, email and product pages.
What wonThe winners, each with its number and how long it ran.
What we cutThe losers. Struck through, with the reason we cut them.
