This note is on the plan and not written yet. The summary above is what it will cover.
Experiment logPaid social12 min read
UGC hooks vs studio ads: [6] weeks, [24] variants
What won, what we cut, and the cost per order for every single variant.
Paid media leadPublished10 Sep 2026
Keep reading
All paid social notesMore on paid social.
GuidePaid social · 6 min read
The e-commerce growth engine: how to run marketing like a product team
Goals, backlogs, weekly releases and one honest report. The whole method, written down.
Saimul Islam · 26 Sep 2026
PlaybookPaid social · 18 min read
Paid media experiments for Shopify stores: a 6-week playbook
Week by week: what to test, what to measure and when to cut.
[Name] · 17 Sep 2026
TeardownPaid social · 8 min read
[Brand]’s TikTok ads: [9] hooks, rated
The first three seconds of nine ads, and which ones earn the next five.
[Name] · 12 Sep 2026
Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
