This note is on the plan and not written yet. The summary above is what it will cover.
Experiment logPaid social7 min read
Spark ads vs brand-page ads on TikTok
Same videos, two ways to post them, and a gap we didn’t expect.
Paid social and CROPublished27 Aug 2026
Keep reading
All paid social notesMore on paid social.
GuidePaid social · 6 min read
The e-commerce growth engine: how to run marketing like a product team
Goals, backlogs, weekly releases and one honest report. The whole method, written down.
Saimul Islam · 26 Sep 2026
PlaybookPaid social · 18 min read
Paid media experiments for Shopify stores: a 6-week playbook
Week by week: what to test, what to measure and when to cut.
[Name] · 17 Sep 2026
TeardownPaid social · 8 min read
[Brand]’s TikTok ads: [9] hooks, rated
The first three seconds of nine ads, and which ones earn the next five.
[Name] · 12 Sep 2026
Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
