BenchmarkShopping & PMax6 min read

Google Shopping cost per click by category, [Q3 2026]

Public data, dated and sourced. Use it to sanity-check your own account.

[Name]Paid media lead
Published15 Sep 2026

This note is on the plan and not written yet. The summary above is what it will cover.

Share
Keep reading

More on shopping and PMax.

All shopping and PMax notes

Experiment logShopping & PMax · 5 min read

Brand terms inside PMax: [3] weeks, no lift

We let Performance Max bid on our client’s own name. Here is why we switched it off again.

[Name] · 15 Aug 2026

The monthly memo

Notes, in your inbox.

One email a month. Rather talk? Book a strategy call.

Saimul Islam · The monthly memoto you@yourstore.com
[1 OCT]
[October]: [14] tests, [5] winners, [1] lesson
What we tested[14] experiments across paid social, email and product pages.
What wonDelivery dates on product pages: +[19]% conversion rate.
What we cutBrand terms inside PMax. No lift after [3] weeks.
[4] min read · Unsubscribe in one click